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13 PR Blogs You Should Be Reading This Year

Hubspot

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. Three posts to check out: The Business Benefits of Strategic Diversity and Inclusion. Wildest Dreams?

Pitch 77
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How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016

Hubspot

2016 is the conference’s 10-year anniversary, and this year attendees will look ahead to the future of advertising, the rise of technologies that subvert traditional marketing (think ad blocking), and how to engage with consumers on their own terms. Cleveland, Ohio. When & Where: April 26-28, 2016. New Orleans, Louisiana.

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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects.

Sell 59
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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution. Sign up now Thanks, you’re subscribed!