article thumbnail

13 PR Blogs You Should Be Reading This Year

Hubspot

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages. Wildest Dreams?

Pitch 77
article thumbnail

Sales Pipeline Radio, Episode 129: Q&A with Marilyn Cox @MarilyECox

Heinz Marketing

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City. –What were your priorities?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016

Hubspot

2016 is the conference’s 10-year anniversary, and this year attendees will look ahead to the future of advertising, the rise of technologies that subvert traditional marketing (think ad blocking), and how to engage with consumers on their own terms. Cleveland, Ohio. When & Where: April 26-28, 2016. New Orleans, Louisiana.

article thumbnail

SaaStr Podcasts for the Week with Aileen Lee and Jason Lemkin

SaaStr

” In this episode of the SaaStr podcast, Aileen and SaaStr Founder Jason Lemkin take a deep dive on how Aileen finds deals, her tips for a winning pitch, and the state of VC in 2020. Aileen Lee: … the industry’s willingness to adopt technology. Do you think pitching over Zoom helps outsiders more?

Pitch 69
article thumbnail

Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

I think whether it’s doing portfolio triage or learning to take pitches over Zoom or whatever people are doing, it’s hard as human beings. Aileen Lee: … the industry’s willingness to adopt technology. Because it’s been a fight and it needs to be adopting technology across the board.

Pitch 67
article thumbnail

The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

When it’s time for you to pitch, your solution should be so targeted to their specific needs and pain points that they feel like your product or service was tailor-made for them. Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects.

Sell 59
article thumbnail

Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. This information helps you pinpoint specific areas where a service or product is falling short so you can tailor your pitch and recommend a better solution.