Heinz Marketing

SEPTEMBER 3, 2018

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City. –What were your priorities?

Pipeline 56

Pipeline CRM B2B Sales 56

Hubspot

JUNE 3, 2016

How far will technology advance in the next 20 years? From forecasting the demise of certain companies and technologies, to predicting the mass adoption of particular products, tech fortune-tellers have long been waxing philosophical about what's to come. Image Credit: Ohio University.

Negotiate 53

Negotiate Contract Networking Market share 53

Hubspot

AUGUST 29, 2019

While not strictly a PR industry publication, Digiday is a valuable read for anyone interested in how technology impacts media, marketing, and communications. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages. Three posts to check out: Why Empathy is a Crucial Skill for Marketers and PR Pros.

Pitch 75

Pitch Consult Entertainment Clients 75

Hubspot

AUGUST 4, 2014

Paul (who runs a highly successful agency in Ohio) thinks clients and agencies can do better -- he recommends engaging and assessing agency partners based on their ability to “consistently produce measurable outcomes” and to “work with agency partners that care as much about performance and success as you do.”

Strategic planning 66

Strategic planning Drivers/motivators Campaign Technology 66

Hubspot

AUGUST 2, 2012

They created an ad that showed people from all over the world participating in sports in cities that happened to have London in their name, including London, Ohio, London, Norway, and East London, South Africa. The Samsung "Take Part" campaign uses different technologies to stay up to date on everything that's happening during the Olympics.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

MARCH 10, 2016

2016 is the conference’s 10-year anniversary, and this year attendees will look ahead to the future of advertising, the rise of technologies that subvert traditional marketing (think ad blocking), and how to engage with consumers on their own terms. Cleveland, Ohio. When & Where: May 24-26, 2016. Montreal, Canada. 14) MozCon.

E-commerce 48

E-commerce Meeting Gambling Sports 48

Hubspot

DECEMBER 13, 2010

Instead, it follows the curves and tools of emerging online technologies. Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin.

Education 64

Education Follow-up Represent Strategize 64

Heinz Marketing

FEBRUARY 10, 2020

This week’s episode is entitled “What Do Tina Fey, The Ohio State University and B2B Marketing Have in Common?” Paul: I want to see if they can make the connection, if they can see ahead to where we’re going and make a connection between Tina Fey, the Ohio State University and B2B marketing.

Pipeline 17

Pipeline B2B B2C Sales 17

Hubspot

NOVEMBER 6, 2023

After teaching in-person calligraphy workshops in Ohio, we moved to virtual training due to the time constraints and lack of follow-up on our students’ lettering progress,” said calligraphy teacher Jillian Reece, co-founder of Loveleigh Loops. This can create a barrier, whether it’s a real or perceived difficulty with technology.

Education 58

Education Transportation Technology Technology 58

SaaStr

JUNE 28, 2020

I mean, I think in a bunch of categories like healthcare and distance learning and infrastructure, this recession, which super sucks for a lot of people, it is going to be an accelerator for tech, because businesses are going to rely on technology and are also going to adopt technology faster. And so, but now they have to. So I get it.

Pitch 65

Pitch Healthcare Technology Technology 65

Sales Hacker

JUNE 16, 2020

We have very much living in a different world where progress is very fast, technology is very fast, and that is one dynamic of change. So, it was a safe assumption the future would be much like today. Unfortunately that’s not a safe assumption anymore. For example the 2008, 2009 fiscal crisis was indeed a major disruptor. .”

Trust 99

Trust Government Strategic planning Hospitality 99

Martech

MAY 13, 2022

There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. “Why would you do something more than once?

Start-ups 109

Start-ups Contact Represent Process 109

Spiro Technologies

DECEMBER 11, 2023

I was in Toledo, Ohio a couple of weeks back, and the downtown felt pretty emptied out. We’re a major tech manufacturer, something like 20% of our manufacturing is in high technology. Adam Honig: It’s super interesting because we obviously must make a lot of things. But sometimes, it does feel a little strange.

Manufacturing 59

Manufacturing Transportation Government Up-sell 59

SaaStr

JULY 8, 2020

I mean, I think in a bunch of categories like healthcare and distance learning and infrastructure, this recession, which super sucks for a lot of people, it is going to be an accelerator for tech, because businesses are going to rely on technology and are also going to adopt technology faster. And so, but now they have to. So I get it.

Pitch 63

Pitch Start-ups Up-sell Technology 63

Heinz Marketing

JANUARY 1, 2018

Under Henry’s leadership, DiscoverOrg built the industry’s most accurate, highest-quality contact database, through a mix of technology and a team of live researchers who continually call into thousands of IT, marketing, HR, and finance departments. [In 2016] had $71M in revenues; on track for $125+M in 2017. ? Named to Inc.

Pipeline 58

Pipeline Finance Sales Cold Call 58

Hubspot

JUNE 26, 2012

Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. Mixing profiles of successful Penn alums with job search infographics and career-related events is the recipe for success for them: 5) Software & Technology. Unsurprisingly, boards like "Celebrating Childhood" and "Parenting" attract plenty of browsers.

Hospitality 72

Hospitality Manufacturing Healthcare Niche 72

Salesforce

MARCH 11, 2024

Personalization technology can create a unique experience for visitors and present opportunities for your sales team to follow up with prospects. Using that data, you can send personalized messages, create hyper-specific ads, or write and share content that will instantly resonate with them.

Sell 59

Sell Cross-sell Territory CRM 59

Salesforce

FEBRUARY 29, 2024

Pain points can be anything from operational hurdles, like approval red tape, to financial constraints and technological limitations. A customer pain point is an unmet need or frustration surfaced during the sales process that’s waiting to be solved. It’s important to think about customer pain points broadly.

Customers 52

Customers Territory E-commerce Pharmaceutical 52

Salesforce

MARCH 7, 2024

When the customer is ready to upgrade: If technology or best practices have changed since the original purchase, you may need to renegotiate pricing and scope. Technology solutions, such as Einstein Conversation Insights , can provide valuable feedback and insights based on customer interactions.

Contract 59

Contract Negotiate Objectives and Key Results Legal 59

Salesforce

MARCH 7, 2024

The 2017 Oracle lawsuit is a great example, in which the technology company was sued for $150 million over clawed back sales wages. Potential legal consequences Last but not least, clawback clauses can expose an organization to lawsuits and other legal ramifications.

Commission 52

Commission Finance Legal Quota 52