Search Engine Land

OCTOBER 11, 2023

based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio. If you navigate to the Search terms report under Dynamic Ad Targets, you should see the terms Google has been using within your campaign.

Campaign 114

Campaign Commission Government Service 114

Martech

JULY 21, 2021

Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. Dr. Monica Cox , Professor, The Ohio State University. New team members have to be creative and also scientific.

CRM 106

CRM Technology Technology Trust 106

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Search Engine Land

FEBRUARY 6, 2023

2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally. Google Now Ranks No. Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars 2014: To create the “ultimate Oscars resource guide.”

E-commerce 87

E-commerce Government Engineering Angle 87

Search Engine Land

MARCH 23, 2023

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables. Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

Engineering 86

Engineering Promote Angle Healthcare 86

Hubspot

AUGUST 4, 2014

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own. 1) Always Be Measuring. HubSpot’s CMO Mike Volpe created a primer to get you started. 2) Make Real-Time Marketing the Norm.

Strategic planning 70

Strategic planning Drivers/motivators Campaign Technology 70

Heinz Marketing

SEPTEMBER 3, 2018

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City. –What were your priorities?

Pipeline 44

Pipeline B2B CRM Sales 44