TikTok debuts AI-powered ad automation tools
Search Engine Land
MAY 23, 2024
Using AI to optimize ad creative, targeting, budgets and more to hit set campaign goals like purchases or awareness. An Ohio wellness brand piloting TikTok’s Shop automation tools saw 136% higher sales and 4x higher ROI while saving 10 hours per week, TikTok claims. TikTok shop automation. Why we care. ” Early results.
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