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TikTok debuts AI-powered ad automation tools

Search Engine Land

Using AI to optimize ad creative, targeting, budgets and more to hit set campaign goals like purchases or awareness. An Ohio wellness brand piloting TikTok’s Shop automation tools saw 136% higher sales and 4x higher ROI while saving 10 hours per week, TikTok claims. TikTok shop automation. Why we care. ” Early results.

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Is your brand guilty of greenwashing in your Google Ads?

Search Engine Land

based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio. If you navigate to the Search terms report under Dynamic Ad Targets, you should see the terms Google has been using within your campaign.

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

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Where are you getting your work done? Wednesday’s Daily Brief

Martech

You also will need somebody to handle the development and creation of email, segmentation, and deal with data hygiene, people measuring analytics and measuring performance not just for email campaigns but across the platforms. Dr. Monica Cox , Professor, The Ohio State University. And even [you’ll need] creative designers.”.

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Ford Dealer Social Media Success Story – Lebanon Ford Podcast

Closing Bigger

While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success. While catching up on my reading and best-practices I stumbled across a great case study on how Lebanon Ford (Ohio) has had some incredible success.

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This day in search marketing history: February 7

Search Engine Land

Google’s Enhanced Campaigns Inspire Love, Hate And Hope For The Next Version 2013: Thoughts from marketers about what they liked, what they didn’t like, what needed to be done, and what they wanted to see in future releases. Searching For “The Next Google” 2007: A look at search-related demonstrations from the DEMO conference.

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This day in search marketing history: March 24

Search Engine Land

New Reports Aim To Add Value To AdWords Campaign Experiments 2011: Google provided new reporting for its AdWords Campaign Experiments (ACE), which allowed advertisers to test keyword, bids, placements and other variables. Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6