Martech

JULY 21, 2021

Are virtual meetings on Zoom a substitute or stopgap, or are they part of the new normal, moving forward? Anyone involved with marketing automation will have both a scientific and an artistic skillset,” said Ashley Cover, Marketing Technology Leader for Siena Corporation, at a MarTech panel discussion. Chris Wood, Editor.

CRM 106

CRM Technology Technology Trust 106

Search Engine Land

FEBRUARY 6, 2023

2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally. Google Now Ranks No. Bing Teams Up With The Hollywood Reporter In Anticipation Of The Oscars 2014: To create the “ultimate Oscars resource guide.”

E-commerce 85

E-commerce Government Engineering Angle 85

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Search Engine Land

MARCH 23, 2023

Search in Pics: Google aquarium bathtub room, hanging bubbles & sports court 2017: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Settles & Wins Lawsuit Against ‘Google Cash’ Scammers 2011: Google won a $1.6

Engineering 84

Engineering Promote Angle Healthcare 84

Hubspot

AUGUST 4, 2014

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own. 1) Always Be Measuring. HubSpot’s CMO Mike Volpe created a primer to get you started. 2) Make Real-Time Marketing the Norm.

Strategic planning 69

Strategic planning Drivers/motivators Campaign Technology 69

Heinz Marketing

SEPTEMBER 3, 2018

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City. –What were your priorities?

Pipeline 42

Pipeline B2B CRM Sales 42

Spiro Technologies

DECEMBER 11, 2023

I think, especially as we get into presidential campaign season, we’re going to hear a lot more rhetoric about the need to bring back manufacturing in this country, talk about the lack of factory jobs and so on and so forth. I was in Toledo, Ohio a couple of weeks back, and the downtown felt pretty emptied out. Okay, good.

Manufacturing 59

Manufacturing Transportation Government Up-sell 59