Search Engine Land

OCTOBER 11, 2023

based organization upheld in the UK In the UK there was a recent case of greenwashing found involving 4AIR , an aviation sustainability organization based in Cleveland, Ohio. If you navigate to the Search terms report under Dynamic Ad Targets, you should see the terms Google has been using within your campaign.

Campaign 115

Campaign Commission Government Service 115

Search Engine Land

FEBRUARY 6, 2023

As for ads, Google said: “As always, Google search rankings are completely unrelated to Google’s paid advertising services and other partnerships, and there is absolutely no way for a webmaster to pay money to increase search rankings.” Far more likely, he simply didn’t know what he was talking about. Google Now Ranks No.

E-commerce 85

E-commerce Government Engineering Angle 85

Search Engine Land

MARCH 23, 2023

Open Letter To EU Competition Commissioner Exerts Pressure For Tougher “Vertical Search” Settlement With Google 2013: Letter asserts that the EU must address “Google’s search manipulation practices” in the form of “the systematic promotion of Google’s own services, and the systematic demotion or exclusion of its competitors’ services.”

Engineering 84

Engineering Promote Angle Healthcare 84

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Hubspot

AUGUST 4, 2014

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own. 1) Always Be Measuring.

Strategic planning 69

Strategic planning Drivers/motivators Campaign Technology 69

Hubspot

AUGUST 29, 2019

While not strictly a PR industry publication, Digiday is a valuable read for anyone interested in how technology impacts media, marketing, and communications. The Spin Sucks team dissects recent campaigns and brand news to separate the spin from the reality, and share their own expert take on what could have been done better.

Pitch 77

Pitch Consult Entertainment Clients 77

Heinz Marketing

SEPTEMBER 3, 2018

In this episode, “ Practical MarTech: How to Make Marketing Technology Work for You (Not against You) “ Marilyn gives us some great lessons from improv for B2B sales and marketing as well as active listening. I also ask Marilyn how she built her marketing technology stack at Second City. –What were your priorities?

Pipeline 42

Pipeline B2B CRM Sales 42