Martech

JULY 21, 2021

Weber recently launched a new website for the French market and wanted to utilize its loyal audience to create more authentic content to differentiate the brand from competitors. Dr. Monica Cox , Professor, The Ohio State University. The Weber community in France was already highly engaged and active. End performative allyship.”

CRM 106

CRM Technology Technology Trust 106

Hubspot

AUGUST 2, 2012

Some companies have already jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. The brands that create campaigns that are inspiring to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how to execute a remarkable ad or marketing campaign.

Campaign 78

Campaign Gambling Sports Launch 78

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. 2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally.

E-commerce 84

E-commerce Government Engineering Angle 84

Search Engine Land

MARCH 23, 2023

Google announces global launch of property promotion ads for hotels 2021: Property promotion ads helped hotels capture demand from users looking for places to stay. Google AdWords Officially Launches Demographic Bidding? Microsoft Advertising blocks 1.6 Microsoft Taking On Google Street View With “GeoSynth”?

Engineering 83

Engineering Promote Angle Healthcare 83

Hubspot

AUGUST 4, 2014

A few years ago, despite being a top-tier marketer in her mid-30s with an MBA and leadership experience at P&G, she was "a fossil" on account of her inability to execute a last-minute campaign on her own. 1) Always Be Measuring.

Strategic planning 69

Strategic planning Drivers/motivators Campaign Technology 69

Hubspot

JUNE 26, 2012

Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital. Honda's Pinterest account features a mix of product-centric boards ("2012 Honda Civic Tour"), boards that tie in with Honda advertising campaigns ("What's on Your Leap List?") Another manufacturing brand making it work on their pinboards is Honda.

Hospitality 75

Hospitality Manufacturing Healthcare Niche 75

Salesforce

MARCH 11, 2024

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Once a lead is landed, sellers collaborate with marketers to learn about them based on their engagement with marketing campaigns.

Sell 59

Sell Cross-sell Territory CRM 59