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13 PR Blogs You Should Be Reading This Year

Hubspot

While not strictly a PR industry publication, Digiday is a valuable read for anyone interested in how technology impacts media, marketing, and communications. Three posts to check out: The Business Benefits of Strategic Diversity and Inclusion. What Ohio Butter Sculptures Can Teach Us About Improving Annual Content Packages.

Pitch 77
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How to Avoid Becoming a Marketing Fossil

Hubspot

Paul (who runs a highly successful agency in Ohio) thinks clients and agencies can do better -- he recommends engaging and assessing agency partners based on their ability to “consistently produce measurable outcomes” and to “work with agency partners that care as much about performance and success as you do.”

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How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016

Hubspot

2016 is the conference’s 10-year anniversary, and this year attendees will look ahead to the future of advertising, the rise of technologies that subvert traditional marketing (think ad blocking), and how to engage with consumers on their own terms. Cleveland, Ohio. When & Where: May 24-26, 2016. Montreal, Canada. 14) MozCon.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Instead, it follows the curves and tools of emerging online technologies. Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin.

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7 Awesome Olympics Campaigns to Inspire Your Marketing

Hubspot

They created an ad that showed people from all over the world participating in sports in cities that happened to have London in their name, including London, Ohio, London, Norway, and East London, South Africa. The Samsung "Take Part" campaign uses different technologies to stay up to date on everything that's happening during the Olympics.

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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. And finally how do we make good decisions, major decisions on various choices within the strategic plan. ” That’s not the way a good strategic plan works.

Trust 99
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Do it once (and only once) with workflow automation

Martech

There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside and getting back to it later. “Why would you do something more than once?

Start-ups 118