How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? As Smith cautioned: “Volubility is not trust.”. Some CEOs join Twitter, in other words, not because they engage honestly and regularly but because it generates leads or boosts stock prices. How many of those do you trust?
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