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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

B2B 77
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SafeOpt by AddShoppers continues rapid growth and seeks new team members

Martech

We are currently hiring in: Florida, Georgia, Massachusetts, Maryland, North Carolina, Ohio, Pennsylvania, South Carolina and Virginia. We strive to make sure our employees feel empowered, supported, and trusted regardless of their role in our company. Take a look at our open positions and apply on our website ! .

Growth 54
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How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO

SaaStr

According to Nielsen, “77% of consumers are more likely to purchase a product or service when they hear about it from someone they trust.” A University of Pennsylvania study says, “Customers acquired through WOM have a 16-25% higher LTV than non-referred customers.” So what are you waiting for?

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? As Smith cautioned: “Volubility is not trust.”. How many of those do you trust? When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. What about Acadia National Park?

UX 188
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What Will It Take Us to Finally Leave Facebook?

Hubspot

While the company's goals might include regaining or improving user trust, the outcome has arguably been felt the most by marketers and SMBs. The Facebook Trust Barometer: Where Do Users Stand? Overall User Trust in and Allegiance to Facebook. First, we wanted to measure broad, recent trust levels in Facebook.

Promote 72
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Qstream Welcomes Gary Greenberger as Vice President, Sales

SBI

Gary holds a Bachelor of Science in Business Logistics from Pennsylvania State University. With hundreds of customers and thousands of participants globally, including Mastercard, Pfizer, and Autodesk, Qstream is trusted to build teams that excel. About Qstream. Media Contacts: Meredith Odgers. meredith.odgers@qstream.com. +44

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. Gaining their trust and respect without hard numbers and solid science is even harder.