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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? Other companies, like Blendoor , have developed technology platforms that automatically strip out some of the “noisiest” parts of resumes. As Smith cautioned: “Volubility is not trust.”. How many of those do you trust?

UX 188
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Qstream Welcomes Gary Greenberger as Vice President, Sales

SBI

Qstream , makers of software that uses science, data, and mobile technology to prompt meaningful behavior change, today welcomed Gary Greenberger as the company’s new Vice President, Sales. Gary holds a Bachelor of Science in Business Logistics from Pennsylvania State University. Rich Lanchantin, Qstream CEO. About Qstream.

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. In the medical technology world a good case study can provide vital evidence by presenting medical data and testing results. Case studies for medical technology are more important than in most industries. This is a different part of the marketing world.

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8 Inspiring Graduation Speeches With Valuable Business Lessons

Hubspot

Marissa Mayer -- Illinois Institute of Technology (IIT) (2009). ” Denzel Washington -- University of Pennsylvania (2011). So you have to trust that the dots will somehow connect in your future. You have to trust in something -- your gut, destiny, life, karma, whatever.". Tell everyone everything.

Trust 74
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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Instead, it follows the curves and tools of emerging online technologies. Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin.

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SaaStr Podcasts for the Week with Aileen Lee and Jason Lemkin

SaaStr

I mean, I think in a bunch of categories like healthcare and distance learning and infrastructure, this recession, which super sucks for a lot of people, it is going to be an accelerator for tech, because businesses are going to rely on technology and are also going to adopt technology faster. ” And she was like, “Trust me.

Pitch 65