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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

How many of those do you trust? How much do you know about Philadelphia, Pennsylvania? As Smith cautioned: “Volubility is not trust.”. It’s far harder to limit the impact of false expertise on one-time strategic decisions. Ways to focus strategic decisions on real expertise. Soon, there’ll be more than a million.

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. Gaining their trust and respect without hard numbers and solid science is even harder.

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With Social Media Networks Constantly Changing, How Can You Keep Up?

Hubspot

We asked around and came up with some suggestions: 1) Trust your gut. “As A mistake I sometimes make is I am too ‘wowed’ by a tool, so that I rush to use the tool without thinking if it’s strategic or not,” says Ross Levanto, a senior vice president at Schwartz Communications in Boston. By inventing, not copying.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Traditional land lines are being disconnected at a rate of nearly 10% each year.

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Customer Pain Points: How to Identify Them and Solve Common Problems

Salesforce

They may include emotional, logistical, or even physical hurdles and often shine a light on deeper and more complex issues within a business like trust, transparency, or ethics. How to address customer pain points To successfully address your prospect’s pain points, you need to understand and act strategically. Learn more

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Why it’s important to track sales velocity How to calculate sales velocity Sales velocity example 4 things you can do to increase sales velocity Boost sales productivity with trusted AI See how AI tools from Sales Cloud can take on everyday tasks and point you to the best action for every deal. Watch the demo What is sales velocity?