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Where do Shoppers Research Products? We Asked 300 Consumers [New Research]

Hubspot

Facebook is the second-most used social platform globally , followed by YouTube. As a Facebook advertiser , you can either promote a post you've already created to ensure that it shows up on feeds of users in your demographic, or you can create native ads that might show up in feeds or on Facebook's sidebars.

Product 99
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Battle of the Brands: Which Famous Rival Company Has Better Marketing?

Hubspot

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

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How to Write Better B2B Case Studies: 2 Lessons from Psychology

ConversionXL

According to LinkedIn’s Demand Gen Report 2018 , case studies are the preferred content format of B2B buyers, with 79% of respondents consuming them in the past 12 months: They’re also, the report notes, the second-most shared type of content among B2B buyers (after blog posts). Many buyers rely on social proof. So what’s going wrong?

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6 Essential Principles Of Designing a High Converting Site Search Experience

ConversionXL

” As international sales for global eCommerce is projected to reach $1.5 Notice how the sidebar allows you to narrow your search by: category. Blog eCommerce Resources' Likewise, if you have an international customer base, you have to recognize certain regional or country-specific phrasing. sleeve length.

Territory 107
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12 Bad Habits That Are Making You Less Productive

Hubspot

Researchers have found that willpower is a finite resource that steadily decreases throughout the day, according to the book The Willpower Instinct. From the sidebar on the left-hand side of your screen, choose "Web notifications," and uncheck every box. Image Credit: HubSpot Sales Blog. Click "Save Changes.". It's genius.

Product 75
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10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Intercom's Balanced Blog. Not interesting enough?!"

B2B 78
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9 Conversion Rate Optimization Principles to Get You Started (If You Can’t Test)

ConversionXL

What if you don’t have the resources? In the absence of testable traffic and the necessary resources, qualitative research and these nine principles will set you on the right path. If your site receives high volumes of traffic that are globally distributed, third-party solutions can be a tremendous help. seconds to 1.6.