Salesforce

MAY 27, 2025

If youve worked with data products in the world before AI data analysis, you know the drill: a project manager or analyst has an important question, but getting the answer means using Structured Query Language (SQL), a language for querying databases. This creates a data access gap. Its literally like learning another language.

SQL 40

SQL Structured Query Language Engineering Trust 40

Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. In a prior life, Amit also led product and UX teams at Yahoo and Oracle. There are still marketing teams that don’t own a revenue number, which is crazy.

GTM 117

GTM Pipeline SQL UX 117

ConversionXL

JANUARY 2, 2020

Below, I share how to unleash the full potential of raw data and start using Google BigQuery ML tomorrow to build sophisticated attributions with just a bit of SQL—no knowledge of Python, R, or any other programming language needed. You don’t have to move data anywhere: And all of those things can be implemented using some simple SQL code.

SQL 91

SQL Territory X-functional UX 91

Heinz Marketing

NOVEMBER 16, 2021

The integrations, UX/UI, and overall product experience is top notch for their target market. For example, some of the SQL syntax highlighting/auto-completion will not work. Pros: There are so many integrations that you just have to log in and pick which data you want. It will bring everything in, and you can create custom dashboards.

B2B 122

B2B X-functional SQL UX 122

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Do you need SQL skills to pull reports, or are there dashboards? Customers’ wants and needs are considered in every decision.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Some of the best gains come from understanding friction that prevents people from experiencing value. via Observer ].

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 3, 2019

And they have deep conversations, but they’re not UX research conversations. We don’t use terms like MQL and SQL, like that sends a message to your sales team that marketing thinks something’s important and sales … And I know there’s lots of rationale for those things from a practical term.

Up-sell 57

Up-sell Start-ups Cross-sell B2C 57