Partners in Excellence

NOVEMBER 29, 2020

We develop scripts and templates, that help us leverage those practices and experiences that have worked, minimizing those that don’t work. The templates, scripts, methodologies, processes are all tools we leverage to do this. The templates, scripts, methodologies, processes are all tools we leverage to do this.

Manufacturing 123

Manufacturing Finance Engineering Process 123

Hubspot

MAY 7, 2024

Why do I bring this up in the context of entrepreneurship? In fact, I look back now and feel proud that, although I was scared, rather than become utterly demoralized, I flipped the script. Let’s talk about emotional resilience — that’s the ability to respond to stress, unpredictable outcomes, and setbacks. More on that later.

Start-ups 63

Start-ups Teamwork Follow-up Service 63

Sales Hacker

JULY 15, 2019

A template for cold emails. Don’t Sound Like a Template. Templates are a time-saver. But if you and everyone else on the planet use the same exact templates, no one stands out. If you use templates, use them as a guide. Or better, use your template as a model, and write a new email from scratch. THE BASICS.

Objectives and Key Results 93

Objectives and Key Results Campaign Trust Prospecting 93

ConversionXL

FEBRUARY 2, 2016

Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up. See, while data may be pure, humans are riddled with cognitive biases, dissonance, and egos. We hold positions that may be contingent on a certain way of working. Our ideas are fragile under the scrutiny of empiricism.

A/B testing 58

A/B testing Objectives and Key Results Start-ups Conversion 58

Veloxy

SEPTEMBER 28, 2021

Cold hard fact #1 : Most cold email ROI sucks. Sales reps and managers are frustrated by the fact that today’s average cold email response rate is a lousy 1%. You spend 13 hours a week sending 180 emails to prospects, leads, and customers, and all you can drum up is 2 responses. All you need is this single cold email guide. Table of Contents.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. But, don’t fret.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 22, 2015

In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time research and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. But that’s not how blogging works in real life.

Referrals 78

Referrals Lead generation Follow-up Start-ups 78