SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Engage partners proactively once the sales team understands the value that a partner is going to bring. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. Last, invest in technology when you need to. Transparency, accountability, scalability.

Cross-sell 63

Cross-sell GTM Territory Sales 63

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. That might be a good time to continue to AB test your go to market approaches.

Strategize 67

Strategize Pitch Growth Networking 67

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. Director of GTM Ops, Sapphire Ventures. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Rico Mallozzi, Sr.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Gong.io

JANUARY 12, 2021

Meet Adarsh “Red” Reddy, a film & technology enthusiast, a USC alum, and a guy who boasts “500+” LinkedIn connections. Meet Hannah Finn, Enterprise Implementation Manager at Gong since May of 2020. Fun facts: Hannah is a former collegiate soccer star (GO BULLDOGS) and — in case you missed it — her first name is a palindrome! “I

Follow-up 118

Follow-up Objection handling GTM Meeting 118

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. Join us at SaaStr Annual 2020. It hit me, why don’t we use technology to change the way we teach technology to the world?

B2B 53

B2B B2C Technology Technology 53

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. “An entrepreneurial leader and advisor from a technology background.

Sales 130

Sales Start-ups Up-sell Cross-sell 130