Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. It’s a myriad of factors, but one of the most critical reasons being poor planning.

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

MARCH 6, 2024

11:06) Sales technology and the consolidation. (20:41) 34:26) One thing that is working for Stephen/Wiza in go-to-market right now. 11:06) Sales technology and the consolidation. (20:41) 34:26) One thing that is working for Stephen/Wiza in go-to-market right now. 25:49) Understanding your competitors. (27:38)

GTM 90

GTM Consult Growth Price 90

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 116

GTM Market share Growth Technology 116

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. What does that mean?

Go To Market 93

Go To Market GTM Cross-sell Growth 93

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

GTM 125

GTM B2B Conversion Objectives and Key Results 125

Sales Hacker

DECEMBER 29, 2023

Just like last week, we’ve got something special for you: a compilation of perspectives from some of the best go-to-market (GTM) leaders out there. 20 GTM leaders answer the question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us? Happy New Year!

GTM 71

GTM Cold Call UX Price 71

SaaStr

NOVEMBER 17, 2023

We’re on the brink of one of the biggest technological advancements of our lifetime — AI. At this year’s SaaStr Annual, Mark Roberge, co-founder and Managing Director of Stage 2 Capital, takes the stage to have a bake-off between startups and incumbents when it comes to who will win the AI Go-to-Market race. So, who wins?

GTM 102

GTM Technology Technology Up-sell 102

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? As SaaS businesses expand, we are seeing more technology, business acquisitions, and inorganic growth. The secret to aligning GTM & finance teams. The people, processes, and technology within a business must all be on the same page.

Finance 79

Finance GTM Government Territory 79

Veloxy

FEBRUARY 15, 2024

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233

Gaming Sell GTM Technique 233

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. We can control our GTM strategy.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

DECEMBER 8, 2023

The greatest technology does not always win. Rather, how you go-to-market is a significant determinant of success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. We’re not going anywhere though.

Launch 99

Launch Product GTM Technology 99

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

GTM 118

GTM B2B Strategic planning Drivers/motivators 118

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical? Are they simply ‘the lucky ones’?

GTM 87

GTM Contract Represent CRM 87

Sales Hacker

JANUARY 27, 2024

In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. As an incredible go-to-market leader expresses: “since adding Roam, I’ve eliminated 90% of my recurring meetings and my average meeting is roughly 7 minutes.

GTM 88

GTM Niche CRM Account management 88

Sales Hacker

JUNE 14, 2021

For more than five years, Schneider National pushed out generic messaging around “better people, process and technology”. They did not see themselves in the “story” that was being told, which is why they ignored all outreach (social, email, live, and phone conversations) by sales and marketing. Create margin growth.

GTM 79

GTM E-commerce B2B Profit margin 79

Martech

JANUARY 4, 2023

.” Business Insider named him one of the 32 Most Powerful People in Business Technology. Her 20 years as a go-to-market leader proves she knows whereof she speaks. Sangre is co-founder and CEO of GTM Partners and was co-founder of Terminus. Company: GTM Partners. Company: SaaStr. Twitter: @jasonlk (121.4K

B2B 122

B2B GTM Pipeline Consult 122

Sales Hacker

FEBRUARY 9, 2024

Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities. Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

GTM 67

GTM Real Estate Launch B2B 67

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you?

GTM 74

GTM Education Launch Sales 74

Heinz Marketing

MARCH 28, 2023

By Payal Parikh , VP of Client Services at Heinz Marketing Most of us marketers have a generic idea of who our ideal customer is, and it’s crucial to communicate this information to everyone in the go-to-market (GTM) teams. Creating the ICP is a crucial step in developing a successful GTM strategy.

GTM 106

GTM Contract Clients Consult 106

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. in 2022, after growth of 19.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

Sales Hacker

AUGUST 2, 2023

We will be pouring more resources into building the best educational media company for all things sales and go-to-market. We believe that Sales is no longer siloed.The past decade of technological and generational advancements have led to a new way to build, sell, and market. So what does this mean for you?

GTM 63

GTM Education Sales Launch 63

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Widely used tools like Gong, that recently came out with a proprietary technology purpose-built for revenue teams and can be tailored to your business. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here. See more top GTM jobs here.

GTM 88

GTM Launch Growth Networking 88

SaaStr

JANUARY 11, 2024

We often start speaking with a startup when they have GTM questions rather than seeking capital which then leads to an investment opportunity over time. Our mission at Stage 2 Capital is to support the next generation of entrepreneurs and their startups with go-to-market expertise and capital.

Mechanical Engineering 108

Mechanical Engineering GTM B2B Technology 108

Heinz Marketing

JUNE 23, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Interested in hearing seasoned CMOs’ insights on 2023 go-to-market strategies? COMPLEXITY “Don’t be afraid of AI, it will help you jump higher, run faster, and lift more.” – Kerry Desberg How do you work through the complexity of doing B2B GTM well?

B2B 94

B2B GTM Cross-sell Trust 94

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Workshop Wednesdays are live interactive workshops held each week. When Chris came to Celonis, they had one industry. It all goes together.

Engineering 72

Engineering GTM Territory Management Consulting 72

Heinz Marketing

SEPTEMBER 3, 2020

This provides a detailed repeatable process for creating truly customer-first, account-based, insight-driven sales and marketing programs. Design your go-to-market plan. Once you are all set and have identified the key steps in your process that needs improvement, it’s time to create your go-to-market plan!

GTM 117

GTM SQL Pipeline Campaign 117

Martech

JUNE 28, 2022

To contribute to revenue and customer generation, B2B marketers are cranking out “leads” to help sales generate revenue. Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation.

B2B 105

B2B GTM Cross-sell High impact 105

Heinz Marketing

APRIL 15, 2021

For this complex buying journey, a new approach to how go-to-market teams align and coordinate their actions is required. While the marketing and sales teams still need a healthy separation, they need seamless alignment. Both sales and marketing teams need to understand the buyer’s motivations and deliver a consistent message.

GTM 136

GTM Sales Follow-up Education 136

APACSMA

DECEMBER 4, 2023

Also keep in mind that you need to reduce the sales process to its essentials and use technology where applicable to streamline and automate, giving back enough time to your team for more valuable activities that will progress the sales cycle. Create a customer experience that allows ease of doing business & buying from you.

Objectives and Key Results 52

Objectives and Key Results GTM Objection handling Sales 52

Tibor Shanto

SEPTEMBER 23, 2021

It turns out, sales enablement isn’t just training, or content, or technology. It’s a culmination of many performance levers, organized and aligned, to support a sales force in going to market as effectively as possible, to better serve its buyers and customers. Human performance technology. Organization behavior.

GTM 167

GTM Sales Consult Quota 167

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Where do you think revenue technology is heading? —- Robert Simmons – VP of Sales A lot more automation and AI. I am super unimpressed with the current Go-to-market tech stack options…If I found the right team to start a company to take out all of them I would.

GTM 78

GTM Negotiate Pipeline Contract 78

Heinz Marketing

JULY 29, 2022

Just as important is gaining an understanding for the broader B2B industry and the dynamics that are constantly shifting how modern marketers go to market. ON24 FastForward Playbook – a GTM workbook based on Predictable Pipeline methodology. Orbit Media – a helpful resource to learn about driving demand to your website.

Pipeline 109

Pipeline B2B GTM Consult 109

SalesLoft

APRIL 12, 2016

That’s when I learned that the modern sales operations leader can be the biggest force multiplier in your GTM. The modern sales “go to market” strategy is an intricate game of chess, each piece representing individual specialized roles across the organizational board.

GTM 52

GTM Commission Gaming Launch 52

Martech

AUGUST 9, 2023

She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. Before that, he founded Demandbase and practically invented the ABM technology category.

X-functional 79

X-functional GTM B2B Technology 79

Sales Hacker

MARCH 15, 2022

He’s worked closely with C-level executives to refine their GTM hiring practices. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. That’s an intense type of market dynamic.

GTM 93

GTM Technical Sales Quota Growth 93

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual.

B2B 117

B2B GTM Technology Technology 117