Martech

MARCH 14, 2023

Global software and ERP giant SAP has sold its entire stake in Qualtrics as part of a definitive agreement to acquire the experience management platform entered into by Silver Lake, a technology investment firm, and Canada Pension Plan Investments. SAP floated the platform in 2020 but retained a majority share.

Launch 86

Launch Technology Technology Service 86

Martech

AUGUST 5, 2021

Halligan, one of the best-known executives in marketing technology, was injured in a snowmobile accident in March this year, and took some time away from the company, with Rangan taking over daily operations. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Why we care.

Technology 108

Technology Technology Engineering Go To Market 108

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit. She has also been named a LinkedIn Top Voice. That’s plenty, but far from all.

X-functional 78

X-functional GTM B2B Technology 78

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Harry Stebbings: Welcome to the very first SaaStr podcast of 2020. Where you can also suggest future guests for the show, but to our first guest of 2020, and I’m thrilled to welcome Bob Moore.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. NEWTON, MA – SEPTEMBER 9, 2020. Entry Point topics are user-defined within the platform and fully customized based on your go-to-market strategy and historical sales wins. TechTarget, Inc.

Technology 39

Technology Technology Launch Prospecting 39

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Technology 111

Technology Technology Trust Presentation 111

SalesLoft

NOVEMBER 17, 2020

Originally designed to help sales development functions manage high call and email volumes, companies in this segment can now deliver sizable productivity gains to entire revenue teams… — Laura Ramos and Mary Shea, Forrester Research, Now Tech: Sales Enablement Automation Q2 2020 , May 2020. Your Team’s Skills.

Territory 105

Territory Sales Technology Technology 105

Highspot

FEBRUARY 22, 2021

It connects everyone from marketing and sales to post-sales in delivering a unified buying experience that wins, retains and expands customer relationships,” said Robert Wahbe, CEO, Highspot. “Scaling your go-to-market strategy is a complex process with a large gap between strategy and action. We close this gap.

Growth 129

Growth Strategize Sales Contact 129

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Investors took advantage of that arbitrage and looked pretty smart. There’s more opportunity than ever today.

GTM 89

GTM Launch Growth Networking 89

SaaStr

MARCH 19, 2021

Shopify, since last year, has nearly tripled in market cap driven by the rise of e-commerce, but also the digital payments and the QR code system they provide for contactless payments. Zoom’s market cap grew over 4X to reflect that. Then if we look at the top five public cloud companies. Product-led Growth. Usage-based pricing.

E-commerce 78

E-commerce Construction Growth Price 78

Martech

AUGUST 22, 2023

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 75

B2B Process Manufacturing Customers 75

Martech

AUGUST 6, 2021

When evaluating a possible addition to your marketing technology stack, or a replacement for a tool you’re already using, be sure to ask the vendors on your short-list for references. Rangan joined HubSpot in January 2020 having previously served as Chief Customer Officer at Dropbox. Chris Wood. Evaluating tools? Read more here.

Technology 105

Technology Technology Networking Engineering 105

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. SAN DIEGO, CA (August 31, 2020) –. Leading financial and technology companies are participating in Seismic’s Interactive Content early adopter program. About Seismic.

Launch 26

Launch Commission Presentation High impact 26

SaaStr

JANUARY 17, 2020

I’m glad that we’re doing chapter two, and I really just want to thank you for both the feedback wishing you an amazing 2020, because you’ve done so much for this community and I couldn’t be more excited to try and be a little bit more helpful. Because they, yes, of course you can do tremendous amount of things.

Pitch 53

Pitch Contract Objectives and Key Results Negotiate 53

Highspot

MAY 5, 2020

SEATTLE, May 5, 2020 /PRNewswire/ — Highspot, the sales enablement solution that reps love, today announced the launch of its Austria, Germany and Switzerland (DACH) operations, headquartered in Munich. “Our number-one priority is to enable our customers’ success,” said Highspot CEO Robert Wahbe. About Highspot.

Launch 52

Launch Territory Strategize Technology 52

SaaStr

MAY 8, 2020

That’s the key part is that they really love learning about new tech, about what’s out there, about how these technologies will transform what they’re doing in their business. What is the technology, what is a unique opportunity, and what is the ROI that I can bring to my customer? And a lot of them really love tech.

Cross-sell 72

Cross-sell Contract Start-ups Up-sell 72

Salesforce

OCTOBER 6, 2021

Stacy Cooper Dent : When that first stay at home order hit back in March of 2020, we didn’t know much, but we knew that we were going to put people at the center of every decision — our team, our customers, and of course, our consumers. Insights from my chat with Canva, a graphic design platform that democratizes design.

Growth 98

Growth Niche Manufacturing Retail 98

Openview

NOVEMBER 17, 2020

17, 2020 – OpenView Venture Partners , a leading venture capital firm focused on business software, today announced the expansion of its investment team with the addition of Sanjiv Kalevar. Boston, MA – Nov. The firm is based in Boston and has $1.5 billion in total capital under management. For more information, please visit [link].

Growth 78

Growth Technology Technology Go To Market 78

Sales Hacker

FEBRUARY 9, 2024

Notable News: ZoomInfo finally got to visit onsite to ring the Nasdaq bell in Times Square, as its June 2, 2020 IPO was conducted virtually during the pandemic. In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice.

GTM 67

GTM Real Estate Launch B2B 67

Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How Enablement Teams Win.

Cross-sell 52

Cross-sell Sales Technique Go To Market 52

Highspot

OCTOBER 7, 2020

SEATTLE, WA — October 7, 2020 — Highspot, the revenue enablement platform that makes every customer conversation count, today announced at Spark 2020, its inaugural global user conference, the launch of the industry’s only natively-built end-to-end revenue enablement platform. Natively-Built Training and Coaching.

Launch 52

Launch High impact Go To Market Pitch 52

SaaStr

JULY 15, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. But that’s more the exception than the role of the go to market for many companies. crosstalk 00:19:19] instead of 3X.

X-functional 62

X-functional E-commerce Growth Retail 62

Sales Hacker

APRIL 1, 2021

As the world is starting to reopen, there is likely room for your products in new markets, if you understand the complexities and risks. At the heart of 2020’s changes is a realization that e-commerce is about more than buying household goods from Amazon. You may also have implemented new technologies and capabilities during 2020.

E-commerce 67

E-commerce Territory Transportation B2C 67

Lead Fuze

NOVEMBER 30, 2021

There are new markets that have been opened up and need your products. The 2020 changes are all about e-commerce, and how it’s a driving factor in the way that people get work done. COVID-19 made it easier for companies to file paperwork as countries and new markets adopted digital processes.

E-commerce 52

E-commerce Territory Transportation Retail 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Highspot

FEBRUARY 11, 2020

Today, building true-blue customer love has become an essential part of any go-to-market strategy. This holds true for software — we need technology that enhances, not inhibits, productivity. It’s essential that your user experience is seamless, even when the technology behind it is complex.

Product 72

Product Technology Technology User Experience 72

Miller Heiman Group

MAY 13, 2019

Technology Shifts. This remains true as the fast pace of technology adoption impacts daily tasks at sales organizations more than ever before. Hamerschlag talked about how sales technology removes administrative tasks and increases the importance of having a structured, consistent sales process. Winning in an Age of Disruption.

Technology 82

Technology Technology Pipeline Strategize 82

Salesforce

OCTOBER 12, 2021

According to Forrester, companies that aligned people, processes and technology across their sales and marketing teams achieved 36% more revenue growth and up to 28% more profitability. Short answer: 2020 happened. Will heads of sales go the way of switchboard operators and become extinct? The CRO is thinking way ahead.

Gaming 98

Gaming Cross-sell Sales Finance 98

Martech

MAY 16, 2022

She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities. The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We Post-COVID, we missed that instant feedback.

E-commerce 80

E-commerce CRM Retail Promote 80

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Panel: Colleen Kapase, VP of WW Partner & Alliances, Snowflake.

Cross-sell 77

Cross-sell Finance Strategize Technology 77

Salesforce

AUGUST 24, 2021

Over the past 20 years of my career, I’ve analyzed the digital economy, enterprise technology, and the evolution of customer behaviors. Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. Read The State of CRM. View the study. Employees agree.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

GTM 113

GTM Pipeline B2B Campaign 113

Heinz Marketing

OCTOBER 12, 2020

How Prospecting has Changed in 2020” and our guest is Eric Quanstrom , CMO at CIENCE Technologies. Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Today, absolutely no different the CMO of CIENCE Technologies from beautiful San Diego, California, Eric Quanstrom.

Pipeline 133

Pipeline Cold Call Sales Clients 133

Sales Hacker

MARCH 15, 2022

In 2020, he was appointed CEO. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Product marketing, customer success, etc. Asad, welcome. Give us more about STA.

GTM 94

GTM Technical Sales Quota Growth 94

Highspot

OCTOBER 7, 2020

And now with new technology advancements, the enablement function has an opportunity to become an increasingly strategic partner to business leaders at companies of all industries and sizes. Marketing can land their go-to-market strategy. Our mission at Highspot is to transform the way millions of people work.

Strategize 52

Strategize Gaming Go To Market Service 52

criteria for success

APRIL 1, 2020

Upcoming Dates: Wednesday, April 1 2020 at 3 PM EST. Thursday, April 2 2020 at 3 PM EST. Wednesday, April 8 2020 at 10 AM EST and 3 PM EST. Click Here to Register. You need to know what you’re going to market with and why people should want to buy it. We want to hear how COVID-19 is affecting you and your business.

Sell 97

Sell Prospecting Up-sell Territory 97

Cience

OCTOBER 6, 2020

As buyers, industries, and the greater world shift (2020 has taken this to the extreme), it’s critical to update as your business and your buyers evolve. Technographic Data – Includes analysis of web-based technology and apps installed, usually those on a website. Let’s say you are looking for VPs of Technology in Northern California.

B2B 105

B2B Lead generation Contact CRM 105