Salesforce

OCTOBER 12, 2021

They see how all departments can drive revenue for the company; those departments can include sales, marketing, customer success, and finance. The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Not exactly.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

MAY 8, 2020

That’s the key part is that they really love learning about new tech, about what’s out there, about how these technologies will transform what they’re doing in their business. What is the technology, what is a unique opportunity, and what is the ROI that I can bring to my customer? And a lot of them really love tech.

Cross-sell 67

Cross-sell Contract Start-ups Up-sell 67

Salesforce

AUGUST 24, 2021

Over the past 20 years of my career, I’ve analyzed the digital economy, enterprise technology, and the evolution of customer behaviors. Believe me when I tell you: teams and companies aren’t using CRM technology to its full potential as the engine for customer-centered growth. Read The State of CRM. View the study. Employees agree.

CRM 98

CRM Finance Customer Relationship Management Technology 98

criteria for success

MARCH 25, 2020

And no matter where you are or what your organization sells, you’ve likely seen an impact on your business. Selling Through Uncertainty. Criteria for Success is hosting a series of group Q&A's about selling during COVID-19. Step one: Ensure that you have the right technology. Get Back to Basics. Download Now.

Cross-sell 66

Cross-sell Sales Up-sell Meeting 66

SaaStr

FEBRUARY 7, 2020

And it requires an immediate shift in approach from testing and iterating and learning how to sell and build out processes and teams, to suddenly being expected to scale very rapidly and with a faster cadence, navigating pricing models, entering new markets. That might be a good time to continue to AB test your go to market approaches.

Strategize 67

Strategize Pitch Growth Networking 67

SaaStr

JULY 15, 2020

I mean, many companies are not really serving the target market of the SMBs that are most affected, think like traditional retail, traditional coffee shops, comfort food, gyms, fitness, et cetera. But that’s more the exception than the role of the go to market for many companies. People are buying and selling houses.

X-functional 59

X-functional E-commerce Growth Retail 59

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SBI

FEBRUARY 25, 2020

At the change of each year, we scour thought pieces on the web for chief marketing officer (CMO) trends that we must be attuned to in the coming year. The anticipated priorities in 2020, for instance, include some form of: Deepen customer knowledge through advanced analytics. Personalize messaging and content in omni-channel marketing.

Customers 49

Customers Strategize Cross-sell B2B 49

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Sales Hacker

DECEMBER 8, 2017

In fact, in 2017 alone, we reported that a whopping 700 new SaaS sales technologies have been released. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Growth of Omni-Channel Sales Strategies & Social Selling. The atmosphere is relaxed.

Sales 97

Sales Cross-sell Up-sell Pipeline 97

SaaStr

JULY 15, 2022

It’s pretty good, someone did a Tweet storm the other day on Zeb from ClickUp’s presentation at SaaStr Annual 2020. How, if no one’s heard of you, do you sell to big companies? Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question?

Growth 91

Growth Cross-sell Start-ups X-functional 91

SaaStr

JUNE 27, 2019

Join us at SaaStr Annual 2020. We tend to find that there are three key technology initiatives that we can help our customers with when they’re undergoing a digital transformation. Fast forward to today, we’ve crossed the $400 million revenue mark. Your marketing mix changes quite a bit. FULL TRANSCRIPT BELOW.

Cross-sell 67

Cross-sell Technology Technology Pitch 67

InsightSquared

DECEMBER 3, 2019

From the growth of the revenue operations model to the introduction of new technology solutions that enhance business leader’s abilities to make better decisions, changes are happening daily in the B2B world, and more are sure to come in 2020. Team alignment. AI Influences.

Cross-sell 62

Cross-sell Teamwork Sales Gaming 62

SaaStr

JULY 11, 2019

Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. Then we’re going to talk a lot about the market in this conversation, because it’s relevant, because there’s a lot of players, right? This is a 20-year-old market, and then how did you really get traction? Transcript.

Launch 102

Launch Technology Technology Up-sell 102

SaaStr

JULY 17, 2020

353: Keith Rabois (Paypal, Linkedin, Square) and SaaStr Founder Jason Lemkin talk about the landscape of SaaS & Cloud fundraising and valuation in 2020. There are some companies that are technology companies that have to do work with them and do target them but that’s not the meat and potatoes of most companies.

E-commerce 67

E-commerce Retail Real Estate Growth 67

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Join us for SaaStr Annual 2020. I think inside of big companies the way they used to sell is you call high.

Cold Call 42

Cold Call Trust B2C Go To Market 42

SaaStr

JUNE 12, 2020

This interview was recorded in February 2020. Wade Foster: We’re going through all of our segmentation. But I think you hit it on the head where web savvy, tech forward, technology oriented companies love Zapier today. What are you doing to empower that long tail in 2020? This podcast is sponsored by Guru.

Start-ups 67

Start-ups Engineering Product Follow-up 67

SaaStr

MAY 27, 2020

We woke up February 2020 with a shock to the system and no idea what it would mean for our business. If you look at this graph, it simply plots out how many people filed in the weeks before 2016, 2017, 2018, 2019, 2020. This is an example just of the oil market compared just from April 2019 to April 2020.

Finance 74

Finance Government Price Contract 74

SaaStr

JULY 10, 2020

SaaStr CEO Jason Lemkin discusses what the new landscape of SaaS means for you in 2020. I’ve held a bunch of technology leadership roles in startups, in rocket ships and turnarounds, including about 10 years at Google, and just over three years leading efforts at Evernote. Chris O’Neill.

E-commerce 71

E-commerce Price Start-ups Growth 71

SaaStr

NOVEMBER 28, 2019

For Collibra, a cross-organizational data governance platform, the company went from slow growth to hypergrowth. Join us at SaaStr Annual 2020. We had interest in technology, a lot of background that of research, like what problem did we really want to solve? Want to see more content like this? FULL TRANSCRIPT BELOW.

Growth 68

Growth Territory Government Engineering 68

SaaStr

MARCH 31, 2020

Join us at SaaStr Annual 2020. I’m Guillaume Cabane and today I’m going to talk about The Playbook To Running Growth Experiments At Scale. My focus is SaaS and my job is to create a defensible go-to market moat, right? It’s not going to stop, right? Your CAC is going up.

Growth 52

Growth Engineering Launch Commission 52

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Join us for SaaStr Annual 2020. I think inside of big companies the way they used to sell is you call high.

Cold Call 18

Cold Call Trust B2C Go To Market 18