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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

No, that’s not the setup for some obscure go-to-market joke. It’s the question that will help companies stand out as we put 2020 behind us. Sales Engagement is designed to promote consistent conversations, rapid sales motions, and sales and marketing alignment. Read More: The Forrester Wave : Sales Engagement, Q3 2020.

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Highspot Raises $200 Million in Growth Funding to Take Sales Enablement Mainstream

Highspot

The round included all existing investors: ICONIQ Growth, Madrona Venture Group, OpenView, Salesforce Ventures, Sapphire Ventures and Shasta Ventures. Highspot’s hyper-growth has been driven by the critical role sales enablement plays in a company’s ability to improve the performance of their sales teams. SEATTLE, Feb.

Growth 129
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Shift Technology Selects Highspot to Empower Sales Productivity

Highspot

Based in Paris, France, Shift Technology adopted Highspot because of the platform’s ease of use, analytics, and integration with Salesforce.com. “Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. About Shift Technology.

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High-Growth Companies Canva, Headspace, and Torani Share Secrets to Success Now

Salesforce

At the SMB Main Show at Dreamforce this year , I had the pleasure of hearing how leaders at high-growth companies Canva, Headspace, and Torani transformed their operations and strategies to find success in an all-digital world. See these business leaders share their high-growth tactics at Dreamforce and get actionable takeaways today!

Growth 98
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How We’re Partnering to Elevate Enablement in 2020 and Beyond

Highspot

For companies who have already invested, the impact of revenue enablement is clear: it drives strategic growth; elevates customer conversations across sales, account management, and marketing; and empowers go-to-market teams to outperform in highly competitive markets. Ready to learn more?

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. No one rises to the top of their game without intentional growth and learning. To know where you’re going means you need to know where you came from. But no matter how much technology we put in place, at its core selling is a human-to-human activity. The Slight Edge.

Sales 141
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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards.