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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Many key learnings came out of that project, namely the underscored significance of user communities for technology companies. They are critical to scalable return on investment.

Growth 94
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How Unicorn Companies Maintain Their Growth Momentum

Force Management

By 2020, there were over 600. Most have great timing with a disruptive idea, scalable technology and a relationship with investors marked by two-way trust. But once they've reached the coveted Unicorn status, how do companies maintain performance and continue their steep growth trajectory?

Growth 94
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Highspot Ranked a Fastest Growing Company in North America on Deloitte’s 2020 Technology Fast 500™

Highspot

SEATTLE, WA — November 19, 2020 — Highspot , the revenue enablement platform that makes every customer conversation count, today announced that it ranked No. “Growth follows when companies deliver real value that customers can use,” said Robert Wahbe, CEO, Highspot. 2 Best Workplaces in Technology, No.

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45 Emerging Technology Stats to Know in 2020

Hubspot

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. It's safe to say that I'm a big fan of emerging media, technology, and innovation. As an individual, this technology is already impacting my life. As a marketer, I'm curious to see how brands could leverage smart technology.

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3 Themes Surface in the 2021 Hype Cycle for Emerging Technologies

Smarter With Gartner

Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises. NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years.

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US martech spending set to break $20 billion this year; growth slowing

Martech

marketing technology spending is expected to increase a healthy 14.3% But marketing technology spending increases in 2022 won’t match earlier years. This followed huge growth between 2018 and 2020 when martech spending nearly doubled. . this year — surpassing $20 billion, according to industry research eMarketer.

Growth 97
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Record growth for CDPs in 2021

Martech

As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. Investors are also bullish on this particular data technology, pumping 11% more venture funding into CDPs in 2021, while we saw only 3% funding growth in the second half of 2020.

Growth 108