SaaStr

DECEMBER 14, 2023

I t’s been a wild growth experience, and Google Cloud is considered the fourth or fifth-largest Enterprise company in the world. Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud.

GTM 90

GTM Cross-sell Territory Retail 90

InsightSquared

APRIL 7, 2020

Are you looking to step into the realm of RevOps in 2020? This focus on alignment–of people, processes, data and technology—is becoming even more important as we brace for increased uncertainty across the sales landscape. . This fast-growing approach is changing the game in B2B sales and marketing organizations—and for good reason.

GTM 62

GTM B2B Gaming Growth 62

ConversionXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. How do you sustain growth that precedes the highest IPO in history for a software company? Keep doing what works.

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Allyson is highly certified in Salesforce and attributes her success to a knack for technology and a love of finding and solving problems. Jeff Ignacio Head of Revenue & Growth Operations at Upkeep.

GTM 100

GTM Consult Territory Real Estate 100

Sales Hacker

OCTOBER 4, 2022

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. I started in July of 2020 as all of the hospitality folks were furloughed during the lockdown. You have to build a strategy for growth. That’s not true.

Clients 84

Clients Hospitality Entertainment GTM 84

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

GTM 113

GTM Pipeline B2B Campaign 113

SaaStr

JANUARY 25, 2021

Key Considerations from 2020: Look at the data. Optimize Your GTM Tech Stack to Further Enable Your Remote Sales Team. Last, invest in technology when you need to. 5 Things to Think About for Turbocharing Sales in 2021: Targeting verticals or putting the right focus on growth. Transparency, accountability, scalability.

Cross-sell 63

Cross-sell GTM Territory Sales 63

SaaStr

FEBRUARY 7, 2020

Prior to joining the world of venture, Karen was a Senior Director at Apple and before Apple, Karen spent an incredible 9 years at Box as a founding member of the executive team, where she was responsible for defining and leading Box’s Industry GTM strategy. The risks at the growth stage are going to be about, how can you scale?

Strategize 67

Strategize Pitch Growth Networking 67

SaaStr

MAY 22, 2020

336: Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures, shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. And you create more of what feels like an organic growth, rather than a manufactured growth.

Start-ups 79

Start-ups Objectives and Key Results Networking Manufacturing 79

Gong.io

JANUARY 12, 2021

Meet Adarsh “Red” Reddy, a film & technology enthusiast, a USC alum, and a guy who boasts “500+” LinkedIn connections. As a Senior Mid-Market CSM, Red uses Gong for note-taking, quick (non-email) escalations, points of interest, and personal growth. Meet Hannah Finn, Enterprise Implementation Manager at Gong since May of 2020.

Follow-up 118

Follow-up Objection handling GTM Meeting 118

Sales Hacker

NOVEMBER 3, 2020

Our 2020 Community Leaders went through an extensive application and interview process, which means we are confident in their ability to provide members with the best advice possible. Being a part of a community with similar goals and aspirations will help foster career growth in thousands of members that I truly wanted to be part of. ”.

Sales 113

Sales Real Estate Non-Profits GTM 113

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. Director of GTM Ops, Sapphire Ventures. What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. Rico Mallozzi, Sr.

Cross-sell 76

Cross-sell Finance Strategize Technology 76

Lead Fuze

NOVEMBER 30, 2021

Allyson is highly certified in Salesforce and attributes her success to a knack for technology, problem-solving skills, and staying engaged with fellow RevOps leaders. Cindy was on the panel for OpsStars 2020, which focused mainly on how to find success in today’s market. He has been nominated for the 2020 OpsStars Awards.

Territory 52

Territory Consult Commission Sales 52

Sales Hacker

OCTOBER 7, 2021

A Vietnamese immigrant, dedicated mother, and seasoned technology executive, Hang Black has an extensive background in engineering, marketing, sales, and entrepreneurship. Prior to joining Primary in early 2020, Cassie spent 15 years as a tech operator. What would you tell a woman just starting a career in sales? Hang Black.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SaaStr

JANUARY 14, 2020

What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. Join us at SaaStr Annual 2020. It hit me, why don’t we use technology to change the way we teach technology to the world?

B2B 53

B2B B2C Technology Technology 53

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. Although Lisa had some of the best graphic technology of its time, only 10,000 units were sold.

Go To Market 69

Go To Market Process GTM Launch 69