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Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Canceled events and tradeshows increased the focus on outbound activities. Let’s dive in. Common B2B marketing challenges.
The company added nearly 600 customers in 2020, compared to just 150 in 2019. Its revenue grew 76% in 2020, compared to just 8% in 2019. On24 Growth, 2018 to 2020. 2020 2019 2018 Customers 1994 1401 1241 Sales ($ millions) $156.90 $89.10 $67.80. Source: Martech analysis of On24 earnings reports.
Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant , the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. The company added 36 new clients since January 2019, 10 of which joined in January 2020.
According to AdStage , 68% of B2B marketers use in-person events for leadgeneration initiatives. Event LeadGeneration. Are events even a thing in 2019-2020? And the reason behind this growth is that B2B marketers know how to leverage events for leadgeneration. Yes, they are. The top reason?
Since 2020, salespeople have been battling COVID related sales restrictions, such as limited travel, lower response rates, and reduced budgets. As sales professionals, we all remember our first trip to a seminar, convention, or tradeshow. Is there something missing from our list? Be sure to send us your favorite via chat. Cedar Rapids.
This seamless lead flow process ensures leads are followed up quickly and nurtured through to close. “In In our latest research survey, topping the list of operational improvement goals for sales in 2020 was optimizing leadgeneration,“ says Jim Dickie, Sales Mastery Co-founder and Research Fellow.
Co-Founder & CRO of TradeShow Makeover. It’s a great leadgenerator. It’s been years in the making, but it should be out by January 2020. Figuring out how and where to leverage my lifetime of knowledge and body of expertise to solve problems and challenges outside the sales world. Alice Heiman. Speak at conferences.
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