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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

CXL Live 2022 was a blast. Of course, we took care of the usual aspects of every offline marketing conference, and CXL Live 2022 brought together 300 returning attendees and first-timers, taking over a rooftop venue in downtown Austin. Add to that breakfast tacos, a lot of beer, and three parties.

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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

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This day in search marketing history: January 25

Search Engine Land

Also on this day Google kills FLoC, introduces Topics API as its next-gen targeting tech 2022: The Topics API would select topics of interest (based on the user’s browsing history), without involving external servers, and share those topics with participating sites. Google Promotes Boost To All Of U.S.,

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This day in search marketing history: March 18

Search Engine Land

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Promotion channels. Marketing playbooks work the same.

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Don’t miss out on what your customers actually want

Martech

They did an A/B test using the Feedback Loop platform. To their surprise, respondents favored Option B. In addition to testing the color, layout, and user experience for the website, they tested whether to use clickable dropdowns, so all text information would be accessed by clicking buttons.

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This day in search marketing history: March 11

Search Engine Land

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.