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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

DuckDuckGo launched their search engine in 2008, which aims to protect users’ privacy by not tracking their search history. DuckDuckGo has been steadily growing in use since its launch and now processes 3 billion searches per month. It had a 0.6% search engine market share worldwide and 2.52% search engine market share in the U.S.

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Why we care about performance marketing

Martech

There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. There are three main types of performance marketing payment models: Percent of sale – The advertiser pays a commission on each sale generated. emails, social media, paid search, etc.)

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This day in search marketing history: February 16

Search Engine Land

Also on this day Google releases Data Studio Dashboard for Web Stories 2022: Google created a Data Studio sample template that provided an overview of how your Google Web Stories are performing. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor.

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This day in search marketing history: March 9

Search Engine Land

Also on this day How Google search personalization works: Professors and politicians just don’t understand 2022: Google has told us how search works. ” New MSN Out Of Beta, Driving Nearly 50 Percent Of Bing Queries 2010: Microsoft formally launched its much improved MSN portal. We know plenty about how it works. Bad Merchant?

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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Bing Predicts Launches AreWeIn.net For NCAA March Madness Basketball Fans.