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How Consumer Spending Trends Impact Your Recession Sales Strategy [Data + Insights]

Hubspot

Back in July 2022, 30% of US consumers were planning to "greatly decrease" their home budget if a recession was declared. Instead, you need to become a consultant. With a consultative approach , you present focused solutions instead of risky gains. Incentivize potential customers with compelling perks or flexible pricing.

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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

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Pivoting from Growth-at-All-Costs: 4 Focus Areas to Thrive in Any Market with BCG Consulting Partner Courtney Dong + Managing Director and Partner JB Reed (Video)

SaaStr

Management teams must determine how to thrive in a downturn to position their businesses for profitable growth. Reed and Courtney Dong, Partners at BCG Consulting, sat down to discuss their perspectives on the recent macro shifts in VC investor priorities. Data shows a significant shift in company valuations happened from 2021 to 2022.

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Painless and profitable: Our guide to winning at price negotiation

PandaDoc

A wide variety of possible price negotiation strategies exist but all of them have a common baseline. In this article, we’ll help you find answers to the most important questions that all business owners and salespeople should have in their arsenal when negotiating prices with their customers. Don’t focus on the price either.