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HubSpot’s 2022 Sales Strategy & Trends Report: Data from 1000 Global Sales Pros

Hubspot

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

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The State of SaaS – Global Data Trends from 1000+ Companies with Capchase Co-Founder/CEO Miguel Fernandez and 01 Advisors VP Kristen Clifford (Video)

SaaStr

They either raise prices or they don’t give discounts. So the equation is profitability margin plus year over year. In 2022, investor due diligence is back, and you will get challenged on those assumptions more than you ever have. How do they achieve this? Why does a Rule of 40 matter in this environment?

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Why and how to use loss aversion in email marketing (plus 4 examples)

Martech

Loss aversion works best when you use it to help your customers avoid a negative outcome, such as: Paying more because of a price increase. Scarcity drives demand for items that are selling out quickly or are a limited offer, like: Low-priced airfares or cruise cabins. Losing a beneficial feature. Limited-edition products.

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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

A Look Back At 2022 Performance ICONIQ Growth leverages quarterly operating and financial data from 92 enterprise SaaS companies. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. It was a tough growth environment, but it feels like it’s changing in 2023.

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How to overcome marketing budget cuts and hiring freezes

Martech

These include hiring freezes, budget cuts, unrealistic targets, reduced awareness and increased price sensitivity, to name a few. Dig deeper: B2B marketing budgets stalled out in 2022 I firmly believe in customer proximity: Whoever is closest to the customer wins. Not to mention higher profit margins.

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What every marketer needs to know about programmatic advertising

Martech

All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.

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How Consumer Spending Trends Impact Your Recession Sales Strategy [Data + Insights]

Hubspot

Back in July 2022, 30% of US consumers were planning to "greatly decrease" their home budget if a recession was declared. Incentivize potential customers with compelling perks or flexible pricing. In times of economic uncertainty, it can be tempting to slash prices and offer deep discounts. Now, this number has increased to 44%.