Remove 2023 Remove Campaign Remove Conversion Remove CTR
article thumbnail

Search ad conversion rates down, cost per lead up in 2023

Search Engine Land

Paid search advertising conversion rates have decreased across nearly all industries year over year. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. Conversion rate: 7.04%. CTR: 6.11%. CTR increased for all but two of the industries, according to the report.

article thumbnail

How to analyze Performance Max search terms insights for PPC success

Search Engine Land

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. Without this data, optimizing Performance Max campaigns has been limited. Script developers, myself included, immediately built scripts and automations using this new search terms data for Performance Max campaigns.

CTR 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google Ads broad match: What the data reveals for PPC marketers

Search Engine Land

“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match. Wait, what?

CTR 98
article thumbnail

Setting PPC goals: How to tailor KPIs and metrics for each funnel stage

Search Engine Land

Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions. For example, if your goal is to increase qualified leads, metrics would include conversion rate, new users driven to a specific URL, etc. Clients often make the error of setting identical goals for campaigns at various funnel stages.

article thumbnail

Level up your video game ad strategy: A guide to measuring success

Search Engine Land

This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. Measuring impressions can give you an idea of the reach of your video game ad campaign. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions.

Gaming 95
article thumbnail

How to approach weekly, monthly, quarterly and annual PPC reporting

Search Engine Land

Effective analysis overview First, a quick refresher on how to effectively analyze PPC performance : Note any shifts in key metrics, especially spend and conversions. Example : “Conversion rate increased 10%, which indicates that our landing page resonates better with our audience after updating the content two weeks ago.”

CTR 125
article thumbnail

Google Ads updates in 2022: The good, the bad, the jury’s still out

Search Engine Land

It also means expert advertisers have fewer ways to give their campaigns an advantage over those run by beginners. While image assets do often result in a lift in CTR (which makes sense since images draw attention), I haven’t witnessed much of a performance difference in my client accounts in regard to conversion.

CTR 97