Spiro Technologies

JANUARY 26, 2023

Glassware kind of straddles print stock, paper stock versus apparel because of the technologies. And the technology in glassware is all about how you get the item itself to the print method. So more technology in it and more nuances than people think in screen printing. Adam Honig: Gotcha. What do you see coming up next?

Customers 52

Customers E-commerce Drivers/motivators Technology 52

Salesforce

AUGUST 24, 2021

It should come as no surprise that at Salesforce, we live and breathe CRM – customer relationship management. Acceleration of digital adoption has dramatically escalated the importance of relationships – the “R” in CRM – like never before. Read The State of CRM. CRM use has, in fact, largely plateaued over the past couple years.

CRM 98

CRM Finance Customer Relationship Management Technology 98

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

B2B 110

B2B GTM CRM Technology 110

SaaStr

MARCH 6, 2023

The marketplace in 2023 prioritizes emerging technology and instantaneous communication. B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

B2B 94

B2B Growth GTM CRM 94

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. This technology breakthrough unlocks new insight into how an initiative is performing to drive effective C-level strategy. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% All rights reserved.)

Launch 64

Launch Government Strategize Sales 64

Martech

OCTOBER 31, 2022

A look at IT and marketing data’s relationship. Technology is developing exponentially. Emerging tech will experience a growth of 104% by 2023 , according to Statistica. That growth is in a market representing hardware, data centers and semiconductors that reached $1.4T in 2021. .

Technology 107

Technology Technology Growth Government 107

Martech

MAY 5, 2022

Here are some actionable steps Naves recommends marketers take to enhance their personalization by connecting customer data. “Some people say, ‘I’ve got my [buyer] persona, I’m ready to go. We want to go to market,'” said Naves. COVID-19 has only sped up this marketing transformation.

Customers 121

Customers Cross-sell Gaming Up-sell 121

Heinz Marketing

JANUARY 13, 2022

None of these reach the bar of a true, integrated account-based go-to-market motion. An equally coordinated approach across the seller’s go-to-market teams. If you are facing steep 2022 pipeline goals right now, for example, demand campaigns are going to be required to front-fill that pipeline.

B2B 134

B2B Objectives and Key Results Campaign Cross-sell 134

Highspot

JUNE 6, 2023

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52

Closing Product Objectives and Key Results Quota 52