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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 116
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How To Use Social Proof Best Practices To Drive More Sales?

Sales Pop!

It’s a marketing tactic that can boost sales, promote authenticity, and improve your brand’s overall online presence. Because customers promote it, others can see it as more authentic. In fact, studies from Stackla suggest that 79% of customers said UGC highly impacted their purchasing decisions. Here are some great examples.

Sales 130
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Sales Management Training: 7 Skills to Lead a High-Impact Sales Team

Highspot

Trying to build a high-impact sales team? Much of your sales management training should center on setting a collaborative example – that is, promoting a sense of teamwork and camaraderie across all initiatives. With these seven skill sets, you’ll be well-equipped to build your dynamic, high-impact sales team.

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Why we care about advertising: A marketer’s guide

Martech

Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. Google controls over 63% of the browser market and plans to phase out third-party cookies by 2023. Standing out from the clutter. Advertising is omnipresent on the web today.

Gaming 121
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How to build an E-E-A-T strategy for local SEO

Search Engine Land

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Google Business Profile reviews Ah yes, GBP, the ubiquitous review space for all local businesses – the use of Google for reviews is up from 81% in 2021 to 87% in 2023. Experience: How are you doing?

Trust 138
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How to Improve Sales Productivity and Close More Deals

Highspot

Your goal is to ensure teams spend time on high-impact sales activities like call preparation, as opposed to low-impact, time-consuming activities like data entry or other administrative tasks. Consequently, it reduces turnover, enhances sales efficiency, and ultimately drives high performance.

Closing 52
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Your subscribers are tired and distracted, so give them less and they’ll love you more

Martech

Inbox fatigue is real here’s how to cut through it In a 2023 interview , Gloria Mark, PhD chancellor’s professor of informatics at the University of California, Irvine explained how “the internet and digital devices have affected our ability to focus.” Dig deeper: 3 high-impact tactics to drive email engagement 2.

Promote 110