Remove 2023 Remove High impact Remove User Experience
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome.

Retail 116
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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

In 2023, Android had a 95.17% market share, while iOS only had 3.98%. Quick wins and tests Everyone seeks the ideal “low effort, high impact” solution. We know our client was losing clicks and that AIO clicks are, in any case, a different user experience. Instead, we should concentrate on the U.S.,

Clients 91
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Why we care about advertising: A marketer’s guide

Martech

This data is critical to improving user experience and generating targeted ads. Google controls over 63% of the browser market and plans to phase out third-party cookies by 2023. The decline of third-party cookies. Firefox also offers Enhanced Tracking Protection that blocks third-party cookies by default.

Gaming 122
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How to build an E-E-A-T strategy for local SEO

Search Engine Land

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Experience: How are you doing? As the newest factor of E-E-A-T , experience emphasizes the customer’s perspective. Here’s how each local SEO tactic can be incorporated into an E-E-A-T strategy.

Trust 138