2023 Market share Networking Price 
Search Engine Land
DECEMBER 28, 2023
The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. That’s just not what we do.” GA4 search bar updates on Jan.
Martech
SEPTEMBER 14, 2023
In my personal observations, successful alignment can produce more than double the revenue, even in challenging environments, than a major-sales, minor-marketing arrangement. Price and product are only two of many operational GTM levers. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%
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Search Engine Land
MARCH 15, 2023
Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Compete Confirms Bing Gains 2011: Google and Yahoo modestly lost share, AOL and Ask were flat, Bing gained. That’s 106 days from today.) Why was Google making the switch to Google Analytics 4?
Search Engine Land
FEBRUARY 24, 2023
Amazingly, you could write a very similar tweet in 2023. LinkedIn launches podcast network aimed at professional audiences 2022: The pilot program included shows about topics such as technology, recruiting and mental health, from external experts as well as its own in-house news team.
Search Engine Land
JANUARY 7, 2023
In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2014: Ad network Chitika released a new tool that provided a user percentage or traffic market-share breakdown of PC operating system and search usage on a state-by-state basis.
ConversionXL
NOVEMBER 23, 2022
Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. More networking and curated roundtables, less gurus and swag. CXL Live 2022 was a blast.
Search Engine Land
JANUARY 24, 2023
I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think? ” Jensen said.
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