Martech

AUGUST 12, 2024

Even the best CRM is nearly useless without clean data. By setting up a “CRM data health” dashboard with these essential reports, you can easily spot and fix issues in your setup, reducing the risk of a time-intensive cleanup down the road (and plugging the holes of any potential revenue leaks).

CRM 122

CRM Contact Account management Follow-up 122

Martech

AUGUST 12, 2024

This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads. It separates outbound from inbound interactions, making it easy to determine response levels.

CRM 122

CRM Pipeline Contact Conversion 122

Martech

JULY 26, 2024

Take CRM as an example. CRM plays a very different role across industries. Focus on effectiveness, not efficiency metrics Unfortunately, martech managers lack effective tools to assess and show the impact of martech. For example, many reports show high failure rates for CRM implementations. Processing.

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Martech

MARCH 21, 2024

Dig deeper: CRM and marketing automation: The challenges and benefits of integration Account Insight browser plug-in deprecation Due to low adoption rates, the Target Account Management Account Insight browser plug-in was removed from the Chrome Web Store on March 18, 2024. Get MarTech! In your inbox.

Conversion 107

Conversion Account management CRM Campaign 107

Martech

MAY 23, 2025

I also knew that we marketers needed to move off our maniacal obsession with new-account lead gen and invest in adding value across the entire customer relationship. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province. That famously happened with CRM decades ago.

B2B 96

B2B CRM Strategize Account management 96

Highspot

FEBRUARY 1, 2024

Enablement technology has become essential At the outset of 2024, it is clear that enablement technology , like the talented, vital enablement teams who use it, has become an essential part of every successful business’ go-to-market strategy. 2023 ︎ The post Taking our customers’ success to new heights in 2024 appeared first on Highspot.

Customers 64

Customers GTM Account management Government 64

Martech

JUNE 12, 2024

Your sales and account management teams may already be using some of your prospecting content in relationship building. Many buyers, especially B2B, do research online before speaking, even with a trusted account manager. Some content created for prospecting can also be relevant and helpful for customers.

Customers 119

Customers Cross-sell Education Account management 119