Martech

AUGUST 26, 2024

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Clearly, this campaign took a major investment of time, money and creativity. What’s going on? Who knows digital best?

B2B 135

B2B X-functional Cross-sell B2C 135

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

X-functional 113

X-functional Territory Customer Relationship Management CRM 113

Search Engine Land

SEPTEMBER 24, 2024

59% of Redditors are not on X. If you’re already advertising on other platforms , you’ll be pleased to know that Reddit allows you to use the same resolutions (1080 x 1080 square, 1080 x 1350 portrait, 1440 x 1080 landscape or 1920 x 1080 landscape) as other major platforms. 45% of Redditors are not on Instagram.

X-functional 85

X-functional Niche Promote Represent 85

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

X-functional 124

X-functional Engineering Launch Clients 124

Search Engine Land

DECEMBER 5, 2023

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. That’s much more impactful for ecommerce as we don’t see a lot of lead gen quality from Performance Max campaigns. The effectiveness will depend on how the partnership is rolled out, so stay tuned.

B2B 101

B2B X-functional UX Campaign 101

Martech

MARCH 12, 2024

The expansion was first reported by Google Ads expert Thomas Eccel, who spotted the tool within Bing Ads and shared a screenshot on X : What is Copilot? Copilot may simplify asset creation, saving users time, and providing inspiration for better-quality materials for campaigns. First spotted. Why we care. Use but verify.

X-functional 109

X-functional Campaign Engineering Product 109

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124