Remove 2025 Remove Customers Remove Strategic planning
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How to gear up email for a strong finish to 2024

Martech

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Bring in strategic resources from outside agencies that can help you organize a priority for growth based upon a solid ROI.

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5 ways to help your B2B organization succeed with AI agents

Martech

Source: Forrester’s report “AI Agents: What It Means For B2B Marketing, Sales, And Product” 2025. Invest in understanding and strategically planning for AI agent integration The report emphasizes that B2B marketing is undergoing a significant transformation due to AI agents. Click to expand.

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AI agents offer a glimpse into a potentially simplified future

Martech

Integrate with new platforms quickly, thanks to plug-and-play architectures rather than relying on months of custom API work. Building blocks exist, from recommendation engines that serve personalized product listings to chatbots that drive automated customer engagement. Dig deeper: Will AI agents conduct the martech orchestra in 2025?

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. Participating in strategic planning conversations — not just support tickets. That only happens when the professional services, customer success and product teams work in lockstep with the client.

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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail. Now, retail success depends on integrating a blend of diverse technologies to thrive.

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Perplexity’s CBO: Speed is The New Moat in AI Sales

SaaStr

Lemkin (@jasonlk) May 24, 2025 Perplexity’s CBO Dmitry Shevelenko joined Sam Blond ex-CEO of Brex at 2025 SaaStr + AI Summit for a deep dive on AI and Sales. It’s about unlocking what he calls “superpowers” that transform how founders approach every customer interaction. No excuses.

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Winning customer loyalty starts with straight talk about tariffs

Martech

Most weren’t, although many became more helpful or reassuring as the pandemic wore on and we learned what our customers needed to hear from us. The “P” word is back, as in “pivot,” or deviating from the marketing plan you came up with last year that might be outdated now. Some were spectacular.