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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates. vs $8.7K), and dramatically leaner operations.

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"We Need Training." Posted on March, 2025

Partners in Excellence

“They are meeting their quotas and our growth goals,” came the response. Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. “Where are they struggling? What is the performance shortfall?” ” I ask.

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Highspot launches breakthrough agentic platform for go-to-market teams

Highspot

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. Lots of AI tools can act. This isn’t about replacing people—it’s about elevating them.

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7 Top CRO Tips on Annual Planning

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. “If you lose a top performer, their quota still needs to be met.

GTM 66
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Timeless growth principles that scaled $20M to $450M

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth 70
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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52
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5 Best Sales Enablement Platforms of 2025

Hubspot

They become an indispensable part of the workflow automating tedious tasks, surfacing key insights, and helping reps hit quota. If you want to make your sales process easier, this guide will introduce you to five of the best sales enablement platforms in 2025. These tools help teams work better, close more sales, and make more money.

Price 52