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How to inflation-proof your marketing in 2025

Martech

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. Processing.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

For example, the price per lead of search ads increased by 25% last year alone. Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Online advertising is getting particular attention because of increasing costs. Its your edge.

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All the AI that glitters isn’t martech gold

Martech

The allure of AI is so potent that simply mentioning it in a press release or product pitch can boost stock prices. If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Email: Business email address Sign me up!

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. LinkedIn is where deals are made, brands are built, and partnerships are formed. CEOs & COOs: Need to build strategic partnerships? It’s that simple.

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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. Every struggling marketer who doesn’t understand AI is deploying Clay – it’s become the Hopin of 2025 for marketers.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! Platform commitment requires total commitment : Half-measures in platform partnerships don’t work.