Remove 2025 Remove Strategic partnership Remove Technology
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How to inflation-proof your marketing in 2025

Martech

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

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The Hidden Costs of Efficiency

Sales Hacker

Leaders need to rethink how to balance technology adoption with the need to cultivate the human skills that drive high performance in sales. Automation isn’t going anywhere, but the teams that combine technology with deliberate skill-building will outperform those that rely on AI alone. Let’s get into it.

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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience? What technology can I lean on to increase my average basket value?

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All the AI that glitters isn’t martech gold

Martech

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. They attract funding and generate buzz but quietly disappear when the technology fails to deliver. Others are vaporware announced with great fanfare but never fully materializing.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. They share the revenue they jointly produce and plan to expand their partnership with new projects in 2025. I asked him what changed. His answer? Joint ventures.

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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

Digital twin tools and technologies.  of marketing leaders cite data and workflow integration as a primary challenge, per MarTech’s 2025 State of Your Stack report. From account management to strategic partnership: Aligning internal teams around the client’s long-term success metrics, not just logo retention or feature adoption.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. LinkedIn is where deals are made, brands are built, and partnerships are formed. CEOs & COOs: Need to build strategic partnerships? It’s that simple.

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