Martech

NOVEMBER 28, 2023

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. This increases ad campaign efficiency by eliminating wasted impressions. It also leads to higher engagement and conversion rates. billion by the end of 2027, per eMarketer.

Retail 88

Retail Campaign Technology Technology 88

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. trillion in 2021 to $3 trillion by 2027.

B2B 87

B2B Teamwork Referrals Cross-sell 87

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market.

Government 90

Government Campaign Engineering B2B 90

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. Maybe next time can add someone else from the Coinbase team, make it more conversational. One major brand that won a Clio for its Twitch-based campaign was the fast-food chain, Wendy's. And brands are taking notice. Brian Armstrong (@brian_armstrong).

Non-Profits 101

Non-Profits B2C Launch Networking 101

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. The centrality of data and the need for updated technology. The most common reason given for replacing technologies was to take advantage of new and better features in a different solution. The latest generation of email technology. over that period.

E-commerce 137

E-commerce Technology Technology Retail 137