Search Engine Land

OCTOBER 26, 2023

With the busy season upon us, you want your PPC campaigns to be in the best shape possible. Whether you’re getting great results, struggling to perform or somewhere in between, below is a checklist of 13 features to help set your campaigns up for success. Dig deeper: PPC Guide: Conversion tracking and what you can measure 3.

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ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Search Engine Land

JANUARY 18, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care. Next steps.

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Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Conversion rates Measure how effectively customer interest is transformed into sales. High-scoring products are often those that achieve robust conversion rates.

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Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

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Search Engine Land

FEBRUARY 14, 2024

With the combination of storytelling and AI, they were able to create this visually pleasing campaign to tap into the consumers’ senses. These technologies are particularly adept at routine task automation, such as appointment scheduling and basic inquiries, and even providing the right product recommendations.

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Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Google cautioned that neglecting these steps promptly could adversely affect campaign performance, impacting both reach and return on investment. Why we care. Get MarTech!

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Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. As a result, more and more AI-powered solutions are being announced every day.

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Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

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Search Engine Land

APRIL 20, 2023

Google is set to integrate generative artificial intelligence into its advertising business in the coming months, joining other major tech companies in adopting the technology. Google’s integration of generative AI into its ad business offers the potential for increased creativity and sophistication in ad campaigns. How it works.

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Search Engine Land

AUGUST 14, 2023

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers. Why we care. However, this process requires more time and attention to manage. Next steps.

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Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Dig deeper: The B2B CEO’s social media checklist Getting started.

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Search Engine Land

AUGUST 18, 2023

Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. Among these tasks are: Market and keyword research and keyword list segmentation for content campaigns. Automated A/B testing of content in ads, landing pages, and other campaigns.

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Search Engine Land

JULY 31, 2023

Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Here are five tips to ensure your programmatic campaign is as successful as possible. Increase conversions? Increase brand awareness around their product?

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ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

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Martech

APRIL 19, 2022

A clean room is a type of privacy-enhancing technology (PET). The clean room in the Roku platform is built on top of Snowflake’s Media Data Cloud technologies. As cord-cutters turn to streaming, marketers have to pick up the conversation with their brand’s audience in an entirely different environment. Advertiser capabilities.

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Martech

JANUARY 10, 2022

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. Disconnected customer experiences.

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Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. It’s no secret. SUBSCRIBE See terms.

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Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Technology used. Technology used. Technology used. It was a great question. Immerse yourselves.

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Sales Nexus

AUGUST 23, 2021

When done right, it could yield advantages to your B2B marketing campaigns. And it’s starting to trickle into B2B campaigns as well. And it’s starting to trickle into B2B campaigns as well. Why have you added SMS marketing into your platform and how are B2B marketers using that technology? I send an email.

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Veloxy

MAY 30, 2024

With the advent of digital technology, cold outreach has transformed. Preparing for a Successful Cold Outreach Campaign So how do you get your team started? Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. We need to know what we want to achieve.

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Search Engine Land

APRIL 4, 2023

Love it or fear it, ChatGPT has put generative artificial intelligence (AI) squarely at the center of the current technological discourse. In case you need an introduction, ChatGPT is an advanced AI chatbot launched in late 2022 by OpenAI that can converse on virtually any topic in a natural and sophisticated way.

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Martech

JULY 20, 2023

that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told us. as well as the U.K., ” Get MarTech!

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Sales Nexus

AUGUST 17, 2021

What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? How do you create B2B email campaigns that actually get results? How do you make your B2B email campaigns stand out? BS: And this gets into the conversation about lead scoring.

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Martech

JULY 20, 2023

Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. Register and attend “A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns, ” presented by URLgenius.

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Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. These are also prime topics of your marketing conversation.

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Martech

FEBRUARY 7, 2022

During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. While the marketing operations and technology community doesn’t ignore web systems, it could benefit from focusing on them more. Don’t forget the web.

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Technology Technology E-commerce Sports 95

Highspot

SEPTEMBER 17, 2019

Today marks our Fall ‘19 Release , which introduces industry-first SmartPage technology, designed to provide go-to-market teams with interactive and mobile-ready guidance alongside content so they can have the most effective customer conversations. ” –Trevor Yeats, Director, B2B Marketing, Verizon Media.

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Search Engine Land

NOVEMBER 16, 2023

The expansion of its virtual try-on technology. Advertisers should stay abreast of Google’s latest capabilities to ensure their campaigns are optimized for maximum return on ad spend. The post Google rolls out new AI features in SGE to boost product visibility and conversions appeared first on Search Engine Land.

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Search Engine Land

JULY 13, 2023

However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns. The post Leverage real-time data for stronger campaigns and higher ROI appeared first on Search Engine Land. The solution is simple: live where your data lives.

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Salesforce

MAY 3, 2024

Shoppers are finding you through your social channels , search engines , and paid media campaigns. That’s where conversion rate optimization (CRO) comes in. What you’ll learn: What is a conversion rate? How do you calculate a conversion rate? What’s the average conversion rate? The challenge?

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Martech

OCTOBER 27, 2021

During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Conversely, 24% say that don’t plan to make any changes. Click here to download!

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Martech

SEPTEMBER 20, 2021

The platform’s AI-driven technology helped Serial 1 determine what images resonated most with consumers. Vizit offered us a way to use technology to figure this out rather than simply guessing or testing.”. The use of AI is intersecting with advances in another key area—computer vision technology. Testing images at scale.

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Search Engine Land

MARCH 6, 2024

Billions of users log into Meta technologies like Facebook and Instagram every day – an advertiser’s dream. Meta Conversions API is designed to help you improve your marketing by creating a direct connection between your marketing technology and Meta’s platform, providing you with more complete data to better optimize your ads.

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Martech

FEBRUARY 17, 2022

You also want the QR code to be tied to a tracking link so that you can measure how many conversions are actually driven by the code. While this might sound like a big fail, Glazer pointed out that Coinbase followed a sound strategy in the execution of the campaign. Changing creative and messaging in QR code campaigns.

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ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

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Search Engine Land

APRIL 11, 2024

Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. Wouldn’t it be great for Google to have visibility into those conversions?

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