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How AI is reshaping the content creator industry

Search Engine Land

Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. The evolution of a new digital landscape can bring opportunities and challenges.

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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

It validated a completely new category of B2B growth that’s operating by fundamentally different rules than anything we’ve seen before. Code Generation as the Primary Growth Driver While everyone talks about general AI adoption, Anthropic identified code generation as the killer use case.

B2B
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Why AI Has Taken Longer to Come to Sales Than Coding with Artisan’s CEO

SaaStr

The latest AI B2B to go through hyper-growth. It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. The companies that commit to AI-first sales operations in 2025 will have an insurmountable 18-month head start by 2027.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

I once worked with a client who completely changed the way I think about business growth. Every joint venture is built on a contract that spells out how things work. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. I asked him what changed. His answer?

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

No wonder the last-mile fiber industry is projected to grow to $24 billion globally by 2027. Youll get higher returns on marketing dollars and quicker time to contracts. To accelerate its expansion, Eurofiber needed a solution that would facilitate organic growth as well as acquisitions. Standardized contracts help.

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The Surprising Enterprise AI Giants: Oracle and SAP (Really!)

SaaStr

Oracle and SAP—companies many wrote off as legacy dinosaurs—are now posting some of the most impressive growth metrics in the entire enterprise software landscape. Oracle’s cloud infrastructure revenue should increase more than 70% in the 2026 fiscal year, up from growth of 52% in the quarter, according to CEO Safra Catz.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Source: Demand Metric Enjoy complete control over your content If you hire an agency, the amount of content they create for you depends on a contract and an agreed-upon number of content pieces produced per month or week. By 2027, the majority of the workforce in the U.S. That’s why insourcing earns the advantage here.