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The State of AI in Sales

Sales Hacker

Over the past decade, sales and marketing has seen an explosion of new technologies, growing by 9,304% since 2011 to over 14,000 MarTech apps. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. increase in new technologies between 2023 and 2024 alone.

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Why we care about AR and VR: A guide for marketers

Martech

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. What is virtual reality (VR)?

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The $939B Question: Is AI Eating SaaS or Feeding It?

SaaStr

Palantir: The One Public B2B Leader Really Getting It Right in AI While most traditional SaaS companies struggle with the AI transition, one public company stands out as a masterclass in AI-native transformation: Palantir Technologies. growth rate vs. SaaS’s 18.4% commercial deals closed in Q1 2025 vs. 70 in Q1 2024 2025 guidance : $3.89-3.90

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Highspot’s Culture Drives Revenue Growth and Top Tier Recognition 

Highspot

billion by 2028, according to Verified Market Research. Increasing demand for Highspot’s technology has contributed to the company’s strong growth trajectory. Fortune Magazine, Best Workplaces in Technology. Sales enablement is critical for increasing sales productivity, which is required in today’s market.

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The Impact of AI on Sales Strategies and Performance

Highspot

Artificial intelligence is a technology that simulates human intelligence to perform tasks. In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Personalize Customer Experiences AI sales technology tailors the customer experience based on past interactions.

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Unveiling virtual data rooms (VDRs) for due diligence processes

PandaDoc

billion by 2028. Utilizing technologies like optical character recognition (OCR) for scanned documents also optimizes document organization and indexing. So there are no tech headaches or manual entries — just a direct, accurate pipeline of financial insights for sharp decision-making.

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How to unlock more value from your event content

Martech

It isn’t a technology issue: New tools make it easy for even nontechnical staff to pull high-quality transcripts from sessions or video clips from panel interviews. It’s pipeline, it’s influenced ARR, influenced MRR.” trillion by 2028 , per Verified Market Research’s estimates.

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