Martech

FEBRUARY 8, 2024

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Use A/B testing to refine your approach and maximize conversions. Started writing more experience- and expertise-level content that you won’t find in Google.

B2B 115

B2B Gaming Niche Appointment 115

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. An alternative to this is to give user the option to save their shopping cart content. Offering to email the cart contents to a user (retrievable through a link) is a smart way to stay on the shopper’s mind (and build your email list).

Conversion 105

Conversion Retail Price Territory 105

Hubspot

APRIL 6, 2012

The hierarchy is crystal clear, which means the user experience is swift and painless. 2) Make it Unbelievably Easy to be Contacted. In fact, an A/B test from LessEverything showed that simply placing a phone number more prominently on the website generated a 1.8% 3) Follow Product Page Best Practices.

Conversion 73

Conversion Cross-sell A/B testing Angle 73

Hubspot

JUNE 14, 2012

That’s how others may feel when they arrive at your site only to find inconsistent site design, forms that require 10 minutes worth of contact information, and product images that look as though they’ve been lifted off another website. Sound a little shady? Take a look at how DWND Clothing (another HubSpot customer!)

Manufacturing 75

Manufacturing Angle Cross-sell Up-sell 75

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. Investing in user experience instead of further ad spend, promotion, or distribution. A better ecommerce user experience leads to… Reduced customer support cost.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. To trigger Oxytocin , establish a relationship with your users. Ton Wesseling: How to Utilize Your Test Capacity? Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77