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20 Awesome Digital Marketing Strategies To Grow Your Business

ClickFunnels

This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more. For starters, it can help you reach niche markets that may have been overlooked or difficult to access with traditional methods. Finally, don’t forget about A/B testing.

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The Ultimate Guide to B2B Marketing in 2019

Hubspot

Customers are seeking deals and entertainment (which means marketing needs to be more fun ). As distinct as the B2B and B2C marketing audiences can be, B2B marketers can always learn from B2C campaigns , too. Unlike B2C customers who respond best to emotions and entertainment, B2B customers look for logic and positive ROI.

B2B 101
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The Ultimate Guide to Branding in 2019

Hubspot

There are probably lots of businesses in your industry and niche. From your advertising campaigns and social media captions to your blog posts and brand story , ensure your tone is consistent throughout all of your written content. Define your unique values, qualities, and benefits. Put your branding to work.

Trust 101
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11 Savvy Ways to Use Buyer Personas to Strengthen Your Marketing

Hubspot

Is there a specific niche social website that your persona can't live without? Truly know what your buyer persona finds entertaining. A/B test your landing page copy to see what resonates best with your target audience! 10) Align your campaign timing with your persona's lifestyle. Stop work at noon?

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102
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Digital Marketing for Small Business: Here’s How You Can Do It

Salesforce

When you understand your audience’s preferences, you can craft content that educates, entertains, or inspires, building trust and loyalty over time. Plan before you build a campaign There are some key steps to understand before getting started. Here’s how you can get started.

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Demand Generation: 7 Tactics to Fuel Your Funnel

ConversionXL

Each marketing campaign should have one specific message based on a single idea. Otherwise, the best you’ll achieve is entertaining window shoppers. Each webinar focused specifically on content for bloggers—a niche in which its founders were experts. “I A/B test action words, as well as button color and placement.

Referrals 115