Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs
Martech
JULY 28, 2021
Changes had to be made on-the-fly in order to optimize campaigns in 2020, and moving forward. “We We couldn’t wait for a campaign to end, and had to come as close to real-time as we could,” he explained. “We We used more A/B testing to figure out how to respond best to customers.”. We knew the value.”. In search of BETAs.
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