ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. 302s are useful for purposes such as A/B testing, where you want to trial a new template or layout. Now we need to look at UX errors.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

AUGUST 30, 2018

It slows product development. When you want to fine-tune your design by testing prior decisions. For web-based products, user research can deliver quantitative measurement of on-site user behavior and qualitative insights from open-ended surveys and user recordings. Your product is not ready. It costs money.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via via Observer ]. The result? Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Product and marketing teams should be involved. Why our CRO jobs will die: Teams operate at different paces.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JUNE 3, 2019

Develop the product, site, and offers based on existing customer feedback. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.).

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

SEPTEMBER 12, 2019

A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. Include your logo, a link to your website, links to your social media accounts, and calls-to-action (CTAs) relevant to your products or services. A/B test your design.

A/B testing 78

A/B testing User Experience UX Click Through Rate 78

Hubspot

JUNE 26, 2018

Product Marketing: Promote your products and services. Should you send out new product announcements? You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. They choose your products. Choose an Email Campaign Type.

Real Estate 101

Real Estate A/B testing CTR B2C 101