Search Engine Land

APRIL 11, 2023

Providing multiple vendors to buy the advertised affiliate products from rather than just one option, highlighting the pros and cons of each product to provide more comprehensive insight. With this, some light design edits were based on our team’s UX feedback to further enhance the overall visitor experience.

UX 83

UX Click Through Rate Clients Trust 83

ConversionXL

AUGUST 30, 2018

It slows product development. For web-based products, user research can deliver quantitative measurement of on-site user behavior and qualitative insights from open-ended surveys and user recordings. A non-scientific approach that bases product decisions on the opinions of one or two users is useless. Your product is not ready.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. By adding a canonical tag to the “master page” ( toys > cars ), you signal to search engines that this is the original product.

User Experience 162

User Experience UX CTR Engineering 162

Search Engine Land

FEBRUARY 14, 2023

Transactional : Users who want to buy a product or service. Sites may look something like this: Google’s SEO starter guide Search Engine Land’s What is SEO guide If you changed the keyword to “books on SEO,” you would find Amazon as a transactional intent keyword because the site is laid out for products.

Education 93

Education Angle UX Click Through Rate 93

ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. These can include UX issues or concerns that aren’t addressed in copy.” [via via Observer ]. The result? Activation.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 18, 2019

Categorizing keyword modifiers is especially useful for sites that have hundreds or thousands of similar pages, like review sites with city-specific content or sites with hundreds of similar products. We rank well for Product X but not Product Y”), you can measure performance in the context of your marketing funnel.

UX 126

UX Engineering Click Through Rate Follow-up 126

Sales Pop!

SEPTEMBER 21, 2022

You can also track metrics like delivery, unsubscribe, bounce, open, and click-through rates. Building your eCommerce business is more than just creating your product listings online. Moyofade Ipadeola is a Content Strategist, UX Writer and Editor. Campaign Monitor. Sendinblue. Constant Contact. Wrapping Up.

Non-Profits 52

Non-Profits UX Click Through Rate Campaign 52

Hubspot

DECEMBER 22, 2020

The results are largely definition style SEO pages , and therefore it's obvious that a product page wouldn't rank for this query. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. New product messaging.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

JUNE 3, 2019

Develop the product, site, and offers based on existing customer feedback. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email. Email testing should be about far more than opens and clicks, though.).

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

APRIL 3, 2019

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Product and marketing teams should be involved. Why our CRO jobs will die: Teams operate at different paces.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

FEBRUARY 3, 2022

They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback. People had a terrible experience using their product. After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

SEPTEMBER 24, 2020

For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while analytics posts perform better on Twitter. However, if implemented in a useful way, it can help you to improve the clicks that come from organic traffic. Recommended reading: Mission ImposSERPble 2: User Intent and Click Through Rates.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

JUNE 5, 2014

The same article notes 30% more time spent analyzing marketing performance data yields 3x higher open rates and 2x click through rates for email. Crappy UX issues could certainly play a role – If the shopping experience was full of friction, why would they want to return? Hangups in the user experience.

Customers 98

Customers User Experience Profit margin A/B testing 98

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. Testing can help justify further investment or help prevent a potentially negative impact.

A/B testing 106

A/B testing Click Through Rate UX Engineering 106

ConversionXL

MAY 22, 2014

While it’s also a little blurry, you may notice the second ad group is for “Discounts” so even if the conversions are good, the product is not being sold at full profit margin. As a by-product, they also expect different kind of content to fit within the culture of the platform. Google CTR study (2013). Meta Description.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

FEBRUARY 11, 2016

Earlier this week, I wrote an article on mobile UX optimization. Display is a completely different audience as they might not have any recognition of the brand or even be actively looking for your product or service. Will likely need only the essential product / service information. Needs a frictionless experience.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

DECEMBER 7, 2023

For a stable presence in search results, improve your product, know your target audience, and ensure your content addresses their needs. Ensure your site is accessible , incorporating UI/UX best practices. Track conversions through calls, leads, transactions, and form submissions.

Niche 127

Niche User Experience Real Estate CTR 127

Search Engine Land

OCTOBER 19, 2023

The SGE UX is still very much in flux. While what’s in production is likely some combination of innovations represented in these papers and more, the idea remains that documents and knowledge graphs are searched and used with a language model to generate a response. Sidebar : Bard’s output has gotten a lot better since launch.

CTR 144

CTR Follow-up Engineering Presentation 144

Search Engine Land

NOVEMBER 17, 2023

Give up on ever making money, sharing your work with others, or promoting your products or services. I happen to be a content specialist, but there are search marketers out there who work purely with web development, UX, and accessibility. “We No topic, product, or company is inherently “spam.”

Engineering 124

Engineering Niche Promote Up-sell 124

Hubspot

OCTOBER 27, 2020

How to Calculate Your Own Click-Through Rate. Apart from the occasional product-focused announcement, every blog post is tactical, in-depth, and data-backed. It has a healthy mix of marketing content, from local SEO and link building to UX and PR, and features custom videos, infographics, and visuals.

UX 101

UX Engineering Follow-up Niche 101

Hubspot

SEPTEMBER 12, 2019

A group within that large number of users includes your business’s target audience, the people you want to market your brand, products, and services to via email. Include your logo, a link to your website, links to your social media accounts, and calls-to-action (CTAs) relevant to your products or services. What is email design?

A/B testing 78

A/B testing User Experience UX Click Through Rate 78

Hubspot

JUNE 26, 2018

Product Marketing: Promote your products and services. Should you send out new product announcements? You offer free content to demonstrate the value that you provide as a company, and those free offers should eventually lead to your product or service. They choose your products. Choose an Email Campaign Type.

Real Estate 101

Real Estate A/B testing CTR B2C 101

Hubspot

AUGUST 21, 2018

Because 47% of buyers viewed three to five pieces of content before engaging with a sales rep, and 70% of people would rather learn about new products through content than traditional advertising. Also, when both video and text are available on the same page, 72% of people would rather use video to learn about a product or service.

Follow-up 101

Follow-up Legal Niche Represent 101