ConversionXL
AUGUST 31, 2017
Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.
ClickFunnels
AUGUST 8, 2021
Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.
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ConversionXL
FEBRUARY 7, 2017
According to Tom Bodenberg , chief economist and data consultant at market research firm Unity Marketing, “It can be the result of measurement or recording errors, or the unintended and truthful outcome resulting from the set’s definition.” How Outliers Affect A/B Testing. Extreme outliers are beyond an outer fence.
ConversionXL
JUNE 30, 2019
Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. No matter how much effort you’ve put into researching and brainstorming your value proposition points, you should test them to validate whether they’re best! Set your goals.
ConversionXL
NOVEMBER 11, 2015
Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision. To navigate the list, you can filter out tools based on function as well as for which size company it works best. It’s basically only for enterprises, though.
ConversionXL
JANUARY 24, 2017
It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.
ConversionXL
APRIL 3, 2018
You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Value = (Knowledge + Process) x Skill x Attitude. There’s an Experiments Council: internal consulting to help with tricky design , setup and interpretation.
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