ClickFunnels

JANUARY 30, 2022

I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. Here’s Susan again: “Removing clutter and opting for a clear, easy message creates a better user experience for one obvious reason. Write Clear, Compelling Copy.

Real Estate 227

Real Estate A/B testing Represent Entertainment 227

Martech

JULY 28, 2021

“We used more A/B testing to figure out how to respond best to customers.”. From a sales mindset, a lot of it is in order to evaluate effectiveness of contact on actual touchpoints,” he said. From a sales mindset, a lot of it is in order to evaluate effectiveness of contact on actual touchpoints,” he said.

B2B 111

B2B A/B testing B2C Technology 111

Hubspot

MARCH 28, 2019

The context and user experience is just completely different, so it makes sense to test different thing on different devices. Topics like conversion rate optimization, user experience, or search engine optimization all make great ebooks because they fit the above criteria. Reduce friction where possible.

A/B testing 101

A/B testing User Experience Entertainment Lead generation 101

Hubspot

JANUARY 8, 2015

While the last few years have been all about creating different types of content, we''ve been seeing more and more marketers experimenting with different ways to display that content to improve user experience on their websites. Learn how to do an A/B test here.) One of these trends is infinite scrolling.

A/B testing 75

A/B testing Entertainment Networking Engineering 75

ConversionXL

FEBRUARY 12, 2016

There are many ways to calculate optimal pricing , and of course A/B testing is one of them. Clear contact information. But you could also focus on providing delightful experiences surrounding your product. One of the most common (and effective ) ways of increasing perceived value is advertising. The Power of Reframing.

Price 85

Price Profit margin Non-Profits A/B testing 85

ConversionXL

JUNE 30, 2016

In addition, it showed that the positive emotions registered were due more to hedonic information (fun) than instrumental information (userful). There’s been a lot of research about interactivity in different realms – education, entertainment, etc. Add contact forms. Evan Miller’s A/B test sample size calculator.

Conversion 74

Conversion A/B testing Education Gaming 74

Hubspot

JULY 21, 2014

You can set up series of emails and more that are triggered by segmented lists and events that nurture your contacts down a specific path. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Email marketing can be frustrating.

A/B testing 77

A/B testing CTR Campaign Entertainment 77